Bridgestone unveils new SmartWay verified M713 Ecopia Tire


Bridgestone Americas announced the release of the all new Bridgestone M713 Ecopia tire, a SmartWay verified and California Air Resources Board (CARB) compliant drive tire for tandem-axel applications in long-haul and regional service.

“Bridgestone is committed to making mobility more efficient for fleets, which is why we’ve equipped the Bridgestone Ecopia tire line with our most fuel-efficient and sustainable offerings to help fleets capitalize on the full performance potential of their valuable tire assets,” said Ben Johnson, marketing director, truck and bus radial tires, U.S. and Canada, Bridgestone Americas Tire Operations (BATO). “The Bridgestone M713 Ecopia tire is uniquely designed to increase tread life and significantly reduce rolling resistance for the long-haul and regional service fleets that we rely on, every day.”

Engineered with proprietary compounds and an innovative design, the Bridgestone M713 Ecopia tire offers fleets enhanced performance through an 8% improvement in rolling resistance and a 15% longer tread life1. In addition, the tire casing is specifically designed to pair with a fuel-efficient Bandag FuelTech retread to help extend tire life and further lower the total cost of tire ownership.

The Bridgestone M713 Ecopia tire features several design advancements for improved fuel efficiency, including an IntelliShape sidewall that reduces overall tire weight to minimize rolling resistance. The tire also leverages a proprietary Fuel Saver Sidewall compound and patented NanoPro-Tech polymer technology to reduce energy loss, helping to enhance fuel economy.

Other features of the Bridgestone M713 Ecopia tire include:

  • 3D siping to provide 130% more- biting edges, which help increase traction across many road and weather conditions;
  • An optimized belt package for casing durability and reduced tire weight;
  • A high-rigidity tread pattern to control movement of the tire’s tread blocks for less wear and lower rolling resistance;
  • A continuous shoulder design to uniformly distribute weight and torque to prevent irregular wear; and
  • Three-Peak Mountain Snowflake (3PMSF) certification for winter traction performance.

Fleets that use Bridgestone Ecopia tires in all three wheel positions may experience the Ecopia Effect. For example, combining the Bridgestone R284 Ecopia steer tire, the Bridgestone M713 Ecopia drive tire and the Bridgestone R123 Ecopia trailer tire can help long haul fleet customers save up to $2,169 in fuel costs versus Michelin and $2,130 versus Goodyear.2

The new Bridgestone M713 Ecopia tire is now available in size 295/75R22 and 11R22.5 in the U.S. and Canada, with sizes 295.75R24.5 and 11R24.5 available by March 1, 2020.

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