BFGoodrich is launching the new BFGoodrich Trail-Terrain T/A tire, providing an opportunity for explorers year-round. With a total of 46 sizes, this tire will launch 80% of its portfolio Sept. 1.
“Over the past decade, growth in outdoor recreation has led to significant demand for AWD-equipped CUVs, SUVs and trucks,” said Stephen Peters, BFGoodrich brand director. “Vehicle manufacturers and consumers are demanding vehicles that give them light off-pavement capability while still maintaining fuel economy. The BFGoodrich Trail-Terrain T/A tire fills a void in our current portfolio and is purposely built for these consumers who want on-road-focused performances with light off-pavement adventure capability.”
Not your average daily driver, the Trail-Terrain T/A tire is designed to resist chipping and tearing in occasional gravel road usage. The serrated shoulder design is optimized for soft-soil traction in light off-pavement situations without compromising road noise.
It also continues to provide traction long after the mercury drops. The full-depth 3D sipes are engineered to create plenty of power and grip over the full life of the tire, which earned the three-peak mountain snowflake rating for severe-snow performance.