ASA Automotive forms strategic partnership with Openbay

ASA Automotive Systems announced it has formed a strategic partnership with Openbay to provide AI-powered Customer Engagement Tools in TireMaster family of products.

Openbay Otis, the industry’s first AI-powered virtual service advisor for dealer websites, is now available to companies running ASA’s TireMaster, TireMaster Enterprise, and TireMaster GTX software. It will help ASA dealers to convert more online customers looking for automotive service by answering questions about their business, providing real-time service quotes, two-way texting communication, and booking appointments.

“For tire and automotive service businesses, it’s conversations that drive revenue growth,” said Hasan Askari, Executive Director of Enterprise Sales at ASA Automotive Systems. “By automating time-consuming tasks of providing quotes, delivering instant and personalized responses to customers, Openbay Otis will help service teams to save time and increase revenue, along with delivering an experience that meets the needs of the modern-day consumer.”

“With the evolving customer journey and more reliance on online information sources and convenience, we plan to help secure a larger market share for our dealers with the Openbay partnership.” “At ASA with the launch of our new digital division, we will continue to invest in new digital tools designed to drive consumers to the dealer operation. Stay tuned for more exciting announcements,” Hasan added.

“The automotive service industry has typically lagged other industries for the adoption of leading-edge technologies involved with online customer engagement,” said Rob Infantino, Founder and CEO of Openbay. “Thousands of tire and auto shops use ASA’s software to manage their business operations every day. Adding the power of Openbay Otis will help dealers grow their automotive service revenue. This partnership is a great opportunity for us to work with an industry leader to help speed up the adoption of newer technology to deliver an accurate and personalized experience when inquiring about automotive services.”

With its deep knowledge in automotive and an understanding of millions of mechanical services for a variety of import and domestic vehicle year-make-models, Otis will enable ASA dealers to streamline the process of directing customer needs from start to finish. Through Openbay marketplace, ASA dealers would also be able to connect with millions of vehicle owners in need of immediate service.

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