ZAFCO set to launch U.S. loyalty program


ZAFCO set to launch U.S. loyalty program

ZAFCO has confirmed the company plans to introduce a loyalty program to reward its U.S. partners.

At the REIFEN Show in Germany last month the tire manufacturer launched Gratiaz — a loyalty scheme designed to reward tire dealers.

The program operates on a points system, with dealers able to earn points through their tire purchases. These can be redeemed for a range of “luxurious perks” — according to the company — through a special web portal designed exclusively for program members.

ZAFCO director, Zafar Hussain, said: “This new initiative is our way of showing our dealers the value of being a part of the ZAFCO family, staying true to our philosophy of ‘growing together’.”

While Gratiaz is already operational in Europe, Traction News can confirm ZAFCO plans to introduce the program in the U.S. later this year.

The name Gratiaz comes from the Latin word for gratitude, “gratia.”

ZAFCO is an international tire importer and exporter of tires representing several brands including Pirelli, Roadstone, Otani, Nitto, DoubleCoin and its own brands, including Zeetex.

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