Zafco to launch its North American loyalty program

© Zafco

Zafco to launch its North American loyalty program

Zafco’s loyalty program, Gratiaz, will be officially launched in North, Central and South America on January 1, 2017.

The program, which rewards tire dealers who buy Zafco brand tires (Zeetex, Forceum and Accelera), is named for the Latin word for gratitude — “gratia” — and is an exclusive scheme available by invitation only.

Interested tire dealers attending the SEMA Show in Las Vegas this week can visit Zafco’s private hospitality suite at the Bellagio.

How does Gratiaz work?

Through the program, tire dealers earn five miles or points for every PCR/4X4/LT tire purchased and 10 miles/points for every TBR purchased (on Zeetex, Forceum and Accelera brands).

The points can be redeemed for their choice of reward currencies, which include Z-Points – Zafco’s in-house currency which can be used for a variety of items, including virtual pre-paid debit cards, electronics, sporting goods, travel, popular retail gift cards and airline program miles. The airline miles include American Airlines AAdvantage, Frontier Airlines, United Mileage Plus, Virgin Atlantic, HawaiianMiles, Icelandair, and the IHG Rewards Club. Zafco will also be offering seasonal bonuses.

Gratiaz is already operational in Europe, where it launched earlier this year, with members already able to redeem luxurious perks through a special web portal. In the U.S. it will be available on the website:

A way of saying “thank you”

Zafco chief operating officer Giovanni Arrigone said the initiative was the company’s way of showing dealers the value of being a part of the Zafco family and “growing together.” The company says that Gratiaz embodies the values of “Growth, Respect, Appreciation, Trust, Integrity, Allegiance and Zeal.”

“It’s our way of saying thank you and is to reward customers for their loyalty by offering exclusive perks for doing business with us but also to encourage growth, helping make the growth of the dealer’s own tire business gratifying.”

Zafco is an international tire importer and exporter of tires representing several brands including Pirelli, Roadstone, Otani, Nitto, Double Coin and its own brands, including Zeetex.

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