Yokohama Tire relaunches online dealer training program

© Yokohama Tire

Yokohama Tire announced it has relaunched its online dealer training program, EXCEED which stands for “Excellence Through Certification & Education,”. The redesigned website went online in 2010 and will be available to authorized Yokohama consumer and commercial dealers. The new site includes updated content and an improved user experience, including streamlined access to product modules.

“EXCEED has been a huge success and a powerful training component for our consumer and commercial dealers,” said Alan Holtschneider, Yokohama’s director of marketing. “The updated site has many new features that will help them even more.”

EXCEED teaches dealers through a series of interactive training modules where they can learn everything about Yokohama’s consumer and commercial tires. The structure of the program is also designed for dealers to prioritize training that is most relevant to their market.

Features of the new EXCEED site include:

  • Easy-to-use navigation for quick access to information.
  • Advanced software to track employee training progress.
  • Consumer and commercial ‘Tireology’ sections and selling skills module.
  • Profile page detailing completed or in-progress sections.
  • Yokohama e-STORE reward points for completed training modules.
  • SCORM compatibility for dealer download and use within their own training environments

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