The Tire Industry Association (TIA) and market research firm GfK – an NIQ Company will offer a free webinar on Nov. 16 that focuses on three emerging market trends that have implications on market demand and retail tire pricing.

Titled “Three Key Trends Disrupting the U.S. Tires Marketplace,” the webinar will take place on Thursday, Nov. 16, at 2 p.m. ET. To register, go to https://hubs.la/Q02614Zf0.

Attendees will learn how tire makers and sellers can be ready to successfully meet consumer expectations when searching for new technologies in the U.S. tire market.

The webinar will cover:

  • All-Weather and Winter Tire Overlap: Is the winter tire segment slowly converting to the fast-growing all-weather segment – a 3-PMS certified, “Premium Plus” new category in the market?
  • Electric Vehicle Disruption – Understanding the EV consumer migration away from the car dealer and into the independent tire retailer? How soon will this EV consumer enter your shop to buy tires?
  • Pricing, Mix and Rim Diameter Trends: The implications of rim diameter growth and brand mix management in maximizing your average retail selling price.

In addition, GfK will offer an overview of 2023 tire market performance.

GfK participants will include Miguel Quiros, vice president, tires retail; Matthew Wright, account director, tires; and Neil Portnoy, executive vice president market insights. Dave Zielasko, TIA communications consultant, will moderate the session.

“TIA is pleased to join with GfK to bring this webinar on emerging tire maker trends in the U.S. to our members and the industry,” said TIA CEO Richard “Dick” Gust. “GfK’s dealer panel consisting of thousands of tire dealers provides keen insight into the rapidly evolving tire industry, and we look forward to an interesting presentation and lively discussion.”

About the Tire Industry Association: The Tire Industry Association (TIA), with a 102-year history representing all segments of the national and international tire industry, is the leading advocate as well as instructor in technical training of tire service technicians. For more information, visit www.tireindustry.org or call 800-876-8372.

TIA Mission Statement: The mission of TIA is to promote tire safety through training and education, to act as the principal advocate in government affairs and to enhance the image and professionalism of the industry so that our member businesses may be more successful.