ZC Rubber (Zhongce Rubber Group Co., Ltd.) successfully showcased its flagship brands ARISUN, WESTLAKE, and GOODRIDE at the 2025 SEMA Show (November 4–7, Las Vegas Convention Center), and unveiled two new ARISUN passenger car tires for the North American market: the ARISUN AVARIS EV, engineered for electric vehicles with extended mileage, and the ARISUN AGGRESSOR WP21, designed to deliver all-season performance with year-round reliability for drivers in the northern U.S. and Canada. Both products are planned for market launch in 2026.

The ARISUN AVARIS EV is developed specifically for electric vehicles, delivering a quiet and comfortable ride with low rolling resistance and outstanding handling performance. Its symmetric tread pattern ensures balanced road contact for even wear, effectively minimizing vibration and road noise. The optimized tread design increases the contact area, delivering precise steering and confident grip.

To meet the unique demands of EVs, the tire integrates advanced pressure-distribution technologies with a high-strength reinforced carcass structure to withstand higher vehicle mass and instant torque, providing stable control and durability during acceleration, braking, and cornering.

In addition to these essential features, the AVARIS EV is engineered to provide exceptionally long mileage, offering EV drivers the peace of mind to travel further without compromising on performance. These features make the AVARIS EV a reliable choice for modern EV drivers seeking comfort, performance, and extended mileage.

The ARISUN AGGRESSOR WP21 is a new All-weather Tire designed for drivers in the northern U.S. and Canada who need year round reliability. This tire delivers safety and control on wet, dry, and snowy roads, offering strong grip and a quiet ride.

Four wide, deep circumferential grooves evacuate water to enhance wet-road stability, while optimized high land-ratio tread blocks, working with ZC Rubber’s BPOT Technology, ensure excellent steering and braking on both dry and wet surfaces with a larger contact area. A variable-pitch tread pattern, with optimized block layout and angles, reduces tread pattern noise for a quieter cabin.

For winter, large, closely spaced tread blocks and a robust asymmetric pattern build traction in packed snow, while high-density siping adds biting edges for grip and confident braking on ice. It also features specialized tire construction for greater rigidity and traction, with a complex shoulder pattern design adding grip and stability on snow-covered roads. For summer, the hybrid compound and deep tread design ensure an exceptionally long mileage. Designed for year-round use, the AGGRESSOR WP21 delivers confident control and quiet comfort in every season.

“Our focus in North America is clear: solve real needs with the right products,” said Henry Shen, Deputy General Manager of Zhongce Rubber Group. “This year we showed a more complete portfolio. ARISUN strengthens our EV coverage and raises all-weather confidence for colder regions, while commercial solutions across ARISUN, WESTLAKE, and GOODRIDE round out the portfolio for fleets. We’re combining innovation with local support, supply, and service, and we’ll grow with our partners as we head toward the 2026 rollout.”

By aligning technology with real use cases and strengthening our partner network, ZC Rubber is moving with clarity and momentum towards its North American strategy—expanding coverage, strengthening service, and building for 2026 and beyond.

Tagged: Zhongce Rubber Group Co Ltd

ZC Rubber Debuts Two New ARISUN Tires at SEMA