The Yokohama Rubber Co., Ltd., recently announced that its ultra-high performance winter tire, ADVAN WINTER V907, has been selected as an afterparts tire for the Mercedes-Benz E-Class premium model series.*1 The tire sizes being offered are 245/45R19 102V for the front and 275/40R19 105V for the rear. This tire has also been chosen as an afterparts tire for the Mercedes-AMG E 53 HYBRID 4MATIC+ and is being sold mainly in Europe through Mercedes-Benz dealerships. *2
*1: Excluding certain grades.
*2: ADVAN WINTER V907 is not sold in Japan.

Last year, the ADVAN WINTER V907 became the first new winter tire to be developed for Yokohama Rubber’s global flagship ADVAN brand in 17 years. The newly developed ADVAN WINTER V907 combines the technologies that have made Yokohama Rubber’s ADVAN Sport series of ultra-high performance tires popular as original equipment (OE) on premium cars of several leading automakers, including Mercedes-Benz, with the technologies accumulated during Yokohama Rubber’s many years of developing winter tires. The result is a winter tire that achieves an unusual combination of high performance on snow as well as in dry conditions. In addition to excellent performance when driving on snow, the ADVAN WINTER V907 delivers excellent comfort and handling stability when driving on dry roads at the high speeds typical for high-power premium cars.

The afterparts tires for the E-Class and the Mercedes-AMG E 53 HYBRID 4MATIC+ were jointly developed with Mercedes-AMG, part of the Mercedes-Benz Group. The tires’ sides bear the “MO1A” mark that indicates Mercedes-AMG’s approval. Yokohama Rubber has a strong track record of providing OE tires for Mercedes-AMG vehicles, including the use of ADVAN Sport V107 tires on Mercedes-AMG GLA 35 4MATIC and Mercedes-AMG CLE 53 4MATIC+ Coupé in recent years.

The consumer tire strategy in Yokohama Rubber’s three-year (2024–2026) medium-term management plan, Yokohama Transformation 2026 (YX2026), aims to maximize the sales ratios of high-value-added tires by expanding sales of YOKOHAMA’s global flagship ADVAN brand, the GEOLANDAR brand of tires for SUVs and pickup trucks, winter tires, and 18-inch and larger tires. Yokohama Rubber also is implementing “Product and Regional Strategies” focused on strengthening the development, supply, and sale of tires that respond to specific trends in each regional market.

Tagged: Yokohama Rubber ADVAN Sport

Yokohama Rubber Expands Sales of ADVAN WINTER V907 Ultra-High Performance Winter Tires to Include Mercedes-Benz E-Class Cars