Yokohama Rubber announced that it will participate in the 89th edition of Geneva International Motor Show from March 7 to 17.

As in 2018, the Yokohama booth will include presentations related to the Company’s consumer tire strategy in its current three-year medium-term plan, “Grand Design 2020 (GD2020)”, which was implemented from 2018. Many new tire products will be on display, and a press conference introducing the new products is scheduled to be held at the Yokohama booth (Hall 4, Booth No. 4231) on 5 March from 3:45 p.m.

The company's booth at this year's Geneva Motor Show will feature exhibits highlighting the plan’s strategies for premium car tires, winter tires, and hobby tires. It will also promote its track record as a supplier of original equipment (OE) tires for many of the world’s premium car models. The display will include the “Advan Sport V105”, Yokohama's flagship tire for high-power premium cars.

Yokohama winter-tire strategy exhibit will display several tires from its diverse winter-tire lineup, including the “BluEarth-4S AW21”, an all-season tire for the European passenger car market; “iceGUARD iG60”, a passenger-car studless tire that achieves the highest performance levels of any studless ever produced by Yokohama; and the “BluEarth＊WINTER V905”, a highly fuel-efficient winter tire for passenger car and SUVs.

The hobby tire strategy exhibit will include new street sports tires that will be sold only in Europe. The hobby tire area also will feature a mud-terrain tire for SUVs and pickup trucks making its debut on the European scene, and other products that enhance a vehicle’s image as a hobby car, including some new products targeted at historic car owners. In addition, visitors to the exhibit will be able to see a NISSAN GT-R outfitted with “ADVAN A052” street sport tires, one of the core tires in the Company’s hobby tire strategy.

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Yokohama Rubber to exhibit at 2019 Geneva Motor Show