Pirelli has sponsored the annual World Ski Championships at Cortina, Italy with its winter tire range.

This will be the third time the company will sponsor the World Ski Championships, following Saint Moritz in 2017 and Are in 2019.

Pirelli's Winter Range

Pirelli is represented in the world of ice and snow by its winter tire range, which is well-suited to even the most extreme conditions, such as those found in Alpine climates. For more powerful cars, Pirelli makes the P Zero Winter: a tire developed jointly with car manufacturers themselves. This is in line with Pirelli’s ‘perfect fit’ strategy, which means that every car has a made to measure tire created specifically for it. All the tires from the P Zero family are designed in exactly this way. The Winter Sottozero 3 is intended for top of the range premium cars, delivering high performance, while the Cinturato Winter is designed for city cars, urban SUVs and crossover vehicles. For latest-generation SUVs and CUVs the Scorpion Winter is available, while the Carrier Winter is intended for vans and light trucks.

Pirelli Tires for electric Audis, including the new E-TRON GT

Pirelli is a partner of Audi, which has brought a fleet of electric cars to Cortina, all on Pirelli winter tires. As well as the Audi A6, A7 and Q5 plug-in hybrids, the fully-electric e-tron and e-tron Sportback – also in S version – will be seen on the roads around Cortina. Audi will additionally be previewing itsprototype e-tron GT at the World Ski Championships: a zero-emission grand tourer, for which Pirelli has made both summer and winter tyres with Elect markings, before it is definitively revealed on February 9. Elect denotes a package of technologies specifically designed to complement the characteristics of electric cars, delivering immediate grip for their immense torque, low rolling resistance to maximise range, and reduced noise to benefit driving comfort and environmental sustainability.

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Pirelli sponsors World Ski Championships at Cortina, Italy