winter driving Archives - Traction News

Hankook Tire Launches Winter i*cept evo 4 with Improved Snow Performance and Longer Mileage

The latest in Hankook’s Winter i*cept line offers sedans and SUVs superior winter performance. Next-generation winter tire delivers 5% better snow grip...

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Feature

Nine Decades of Winter Innovation: Nokian Tyres Celebrates 90th Birthday of Legendary Nokian Tyres Hakkapeliitta® Product Family

Nokian Tyres is celebrating the 90th birthday of its legendary family of winter tires, Nokian Tyres Hakkapeliitta®. The company commemorates the milestone with the...

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Events

Nokian Tyres Launches “Own Every Condition” Campaign for Drivers Facing Variable Winter Weather

New global campaign highlights Nokian Tyres’ winter tire expertise and the Hakkapeliitta 01 Nokian Tyres is launching Own Every Condition, a new...

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Pirelli Tire Becomes the Official Partner of U.S. Ski & Snowboard

Multi-year partnership expands Pirelli’s U.S. sports portfolio, strengthening the brand’s connection with American consumers through elite winter competition Pirelli Tire announced a...

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Feature

Valvoline Inc. Survey Reveals What Drivers Will Face This Winter

More than 62% of drivers experienced a cold-weather breakdown last year, revealing need for preventive maintenance Valvoline Inc. (NYSE: VVV), the quick,...

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Consumer

New Bridgestone survey finds U.S. drivers plan to hit the road this winter

A new survey from Bridgestone Americas reveals more than one in three drivers plan to take road trips totaling 500 miles or...

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Consumer

Cooper Tire provides recommendations for safe winter driving

Winter is around the corner and always brings with it unpredictable weather and harsh conditions. According to the U.S. Department of Transportation,...