Traction Summit, the premier event for the tire and rubber industries, heads to Charleston, South Carolina at the Courtyard Charleston from May 20-21, 2026, earlier in the year than usual.

The 16th edition of this conference will highlight how artificial intelligence, sustainability, alternative materials, smart tires, EVs and more will affect the tire supply chain.

The 2026 agenda features industry experts such as The Goodyear Tire and Rubber Company, Michelin, REGOM, VMI Holland BV, The California Energy Commission, South Carolina Ports Authority, Tire Retread and Information Bureau (TRIB), Black Donuts, Vestolit, Unleashed Engineering and more.

The keynote address on Day Two of the event will be presented by Eric Jacuzzi, Vice President of Vehicle Performance at NASCAR.

Attendees can also expect at least four built-in slots for networking time with other attendees alongside an exclusive nightlife carriage tour of the city courtesy of Smithers.

The goal of this year’s event is to empower attendees to tackle the uncertainties of the market with insider opportunities both in the form of technical insights and industry connections.

Tireweb is a media partner of Traction Summit 2026. Take 15% off your ticket with the code: TT26

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Chase the Latest Tire Opportunities in Charleston at Traction Summit 2026