Leading global tire manufacturer Hankook Tire revved up its cross-sector strategy and showcased adventurous off-road offerings and EV-specific fitments during two recent events: Overland Expo PNW and Demo Days Festival. The company will participate in additional industry events throughout the year, demonstrating Hankook Tire’s ongoing focus on delivering a full portfolio of tires for SUVs, light trucks, and EVs, while offering opportunities to connect firsthand with drivers and partners.

During Overland Expo PNW, Hankook Tire displayed its flagship off-road tires, the Dynapro AT2 Xtreme, Dynapro XT and Dynapro MT2. Visitors at Hankook Tire’s booth learned more about the Dynapro line, joined product demos on how to choose the right off-road tire, and participated in sweepstakes for the opportunity to win the grand prize: a set of Dynapro tires. At the event, visitors saw the Dynapro MT2's ruggedness up close in a Toyota Sequoia demo vehicle. Also, Hankook Tire sponsored an on-site Bivvy Lounge, providing event attendees with a space to network, recharge, and hydrate throughout the event.

In addition, Hankook also hosted an Ambassador Camp with OVR Magazine, fostering direct connections with true off-roaders and overlanders through fireside chats, a family-style dinner, and engaging conversations about their unique tire requirements, performance expectations, and the realities of off-road and overlanding life.

Demo Days Festival is an evolution of the Electrify Expo EV event reflecting the broader vehicle landscape and consumer journey. At North America’s largest outdoor demo festival, Hankook Tire showcased its iON lineup developed exclusively for electric vehicles. In addition, Hankook Tire hosted a Ride and Drive with Lucid Gravity, offering visitors an electrified driving experience, as well as conducting a series of giveaways throughout the event.

“Events like Overland Expo and Demo Days offer us the chance to connect directly with drivers, whether they’re opting to go off-road or charged up about the EV experience,” said Heather Kieselbach, Brand Communications Manager, Hankook Tire America Corp. “We continue to ramp up our North American presence by expanding our offerings for customers and expanding our operations at our Tennessee Plant. This week’s events emphasize the acceleration of our cross-segment strategy.”

As Hankook Tire continues to strengthen its position as a top-seven global leader, events such as Overland Expo PNW and Demo Days support the company’s broader commitment to delivering advanced mobility solutions through product innovation, technical expertise, and real-world performance. The company supplies OE tires for more than 300 models across 50 global automotive brands, with North American growth driven by key partnerships across premium and next-generation vehicle segments. Through premier U.S. sponsorships, including TGL presented by SoFi and signage in MLB stadiums, Hankook Tire continues to expand its brand presence while delivering advanced mobility solutions for today’s global drivers. Next up, the company will attend Overland Expo MTN West, Aug. 21-23, and Demo Days Festival in San Francisco August 22-23.

Tagged: Toyota Sequoia

Hankook Tire Drives Cross-Segment Strategy Forward at Overland Expo PNW and Demo Days Festival