Michelin has been selected by PlayStation as “official tire technology partner” for its Gran Turismo franchise, the companies announced today at the PlayStation Theater on Broadway.

Under the multi-year agreement, Michelin also becomes “official tire supplier” of FIA Certified Gran Turismo Championships, with Michelin-branded tires featured in the game during its third World Tour live event also in progress at PlayStation Theater throughout the weekend.

The relationship begins by increasing Michelin’s visibility through free downloadable content on Gran Turismo Sport available to users by October 2019. The Michelin-themed download will feature for the first time:

A new Michelin section on the Gran Turismo Sport “Brand Central” virtual museum, which introduces players to Michsielin’s deep history in global motorsports, performance and innovation.
Tire technology by Michelin available in the “Tuning” section of Gran Turismo Sport, applicable to the game’s established hard, medium and soft formats.
On-track branding elements and scenography from many of the world’s most celebrated motorsports competitions and venues.

“This relationship is a perfect match, connecting the most successful virtual driving experience with the global leader for high-performance tires,” said Scott Clark, executive vice president of the Americas region for Michelin Group, responsible for the Company’s global automotive, motorsports and experiences business segments.

“Michelin leads the industry in tire simulation,” Clark said. “Michelin develops and tunes virtual tires on virtual vehicles before the tires are even produced, with extremely accurate translation to real tires on real vehicles. Combining this technology with real motorsports data will enable Sony to bring more tire strategy into the game, and in the longer term, also helps more people understand the critical role that Michelin tires play in optimizing vehicle performance.”

“The FIA Certified Gran Turismo Championships is founded on a technical base established through 25 years of automotive physics simulation within Gran Turismo, and the unique automotive culture it has achieved over the years. With its passion for motorsports and solid engineering knowledge, having Michelin, the world’s leading tire brand, come on board as an official tire supplier of The Championships and technical partner helps us continue our vision of bridging the gap between virtual and real racing. The partnership also further highlights these events as the future of motorsports,” said Kazunori Yamauchi, series Producer and President of Polyphony Digital Inc.

Tagged: tire gaming

Michelin selected as tire technology partner for PlayStation Gran Turismo