Bring customers in with Kumho’s new $80 spring rebate

Kumho Tire U.S.A. has launched mail-in rebates worth up to $80 for customers who choose one of five of the company’s popular tire patterns.

Kumho’s spring rebate launched May 1 and will run through June 30. Customers will have to buy a set of four tires to qualify. There are $80, $60 and $40 rebates available.

Here’s the deal:

Kumho’s $80 Spring Rebate

Customers who buy a set of either the Ecsta 4X II or the recently released Ecsta PS91 ultra-high-performance tires will qualify for an $80 mail-in rebate.

Sales notes from Kumho Tire U.S.A:

The Ecsta 4X II features precise handling, ride comfort and quiet all-season capabilities. The tire is optimized by Kumho’s proprietary ESCOT Casing Technology, designed to improve steering response and increase tread life.

An ultra-high-performance summer tire, the Ecsta PS91 is designed to have optimal stability at high speeds, reduced road harmonics for a quiet ride and enhanced dry performance characteristics. The Ecsta PS91 features precise handling in wet and dry conditions on and off the track that will satisfy the ultimate super car enthusiast.

Kumho’s $60 Spring Rebate

Customers who choose a set of Crugen HT51 light truck/SUV/CUV all-season tires or Solus TA71 ultra-high-performance tires will qualify for a mail-in rebate of $60.

Sales notes from Kumho Tire U.S.A:

The new Crugen HT51 brings a new level of luxury to the CUV/SUV/LT experience. This touring, all-season highway terrain tire is engineered to handle everyday business in absolute confidence as well as in workload applications. The HT51 features excellent stability and traction on snow-covered roads, enhanced driving performance in wet and dry conditions with extended tread life characteristics you can depend on.

Exceptional road feel and tight, responsive steering rank the Solus TA71 among the world’s elite all-season tires. Quiet comfort and astounding performance on wet and snowy roads make it a natural choice for luxury sedans and for the people who love to drive them.

Kumho’s $40 Spring Rebate

Customers who buy a full set of Ecsta PS31 ultra-high-performance tires will be eligible for a $40 mail-in rebate.

Sales notes from Kumho Tire U.S.A:

The Ecsta PS31 proves that a perfect balance of high-speed stability, low road noise and safety can be combined in a value-oriented ultra-high-performance summer tire. Additional features include structural enhancements to prevent irregular wear for longer tread life, outstanding resistance against hydroplaning and increased cornering performance as well as excellent traction in wet conditions.

Here’s the fine print

To qualify, the tires must be purchased between May 1and June 30, 2016 with the rebate form being postmarked by July 31, 2016. The rebate form and proof of purchase are required for eligibility.

Customers receive up to an $80 Visa Prepaid Card, issued by The Bancorp Bank, member FDIC, pursuant to a license from Visa U.S.A. Inc.

All five 2016 rebate-eligible Kumho Tire sets also qualify for Kumho Tire’s Premium FUEL program — a rewards program for associate dealers. For more information about the Premium FUEL program, log in to Kumho Tire’s Dealer Portal and view the Eligible Tire Chart.

And here’s how the rebate can boost your business

Tires are one of those infrequent but expensive purchases where customers will always be on the hunt for a deal. Incorporate Kumho’s Spring Rebate into your regular advertising and marketing program.

Including the deal’s end date in your advertising material will give the message a sense of urgency. Change your regular print or radio ads to make potential customers aware they can save $80 buying Kumho tires through your dealership before June 30.

You can also push the deal out through your social media channels and whatever other digital marketing you’re doing, including directly emailing the customers in your database.

Helping customers save money gives them the sense you’re on their side — and makes it more likely they’ll come back to you when they need tires next time.

Read more about the three new tires of the five available in the Kumho deal, the Ecsta PS91, Ecsta PS31 and Crugen HT51, here.

Tagged: Solus

Bring in customers with Kumho’s new $80 spring rebate