Smither’s industry-leading conference, Traction Summit, will be heading to San Antonio, Texas from August 12-13 at the Thompson San Antonio-Riverwalk.

Since 2013, this annual event has been the definitive meeting place to discuss and understand future opportunities for tires, and to make the connections needed to capitalize on those prospects.

The 2025 agenda has been announced, featuring guest speakers from leading companies such as Toyota, J.D Power, Michelin, REGOM, Pirelli and more! Expert speakers will head sessions diving into important industry topics like industry updates, EV consumers, regulatory trends, AI uses, and environmental impacts.

Connections are crucial to the tire industry, especially in an uncertain market. This assembly with target relationship building via discussion-driven panels, built-in networking times, and an exhibit hall with groundbreaking solutions and services.

This year’s agenda includes an exclusive tour of Treadwell Research Track. Located just 40 minutes from the conference hotel, registered attendees can see the 898-acre proving grounds first-hand. Attendees can learn more about this VIP opportunity here.

For the most up-to-date agenda, visit the event website. For sponsorship inquiries, email: bonslow@smithers.com

About Smithers

Founded in 1925 and headquartered in Akron, Ohio, Smithers is a multinational provider of testing, consulting, information, and compliance services. With laboratories and operations in North America, Europe, and Asia, Smithers supports customers in the transportation, life science, packaging, materials, components, consumer, dry commodities, and energy industries. Smithers delivers accurate data, on time, with high touch, by integrating science, technology, and business expertise, so customers can innovate with confidence.

For more information on Smithers, visit Smithers' website.

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Traction Summit 2025 Brings Industry Leaders to Texas