Outdoor attractions to include Shell Performance Unbound, OPTIMA Unleashed, Nitro Circus, Ride With Us, and more.

The Specialty Equipment Market Association (SEMA) is bringing motorsports action to the 2024 SEMA Show, Nov. 5-8 at the Las Vegas Convention Center. Attendees can experience high-octane outdoor activations and immersive experiences that will showcase the industry’s high-performance products, iconic vehicle builds, and freestyle motocross in action.

Spanning millions of square feet of indoor exhibit space, the 2024 SEMA Show will spill outside of the halls and into the parking lots. Live drifting performances, product demonstrations, and hands-on experiences will encompass the outside grounds, offering Showgoers a sensory-rich experience that exceeds traditional trade show norms.

"Our goal is to deliver memorable experiences that facilitate discovery, connection, and engagement,” said SEMA Trade Show Director Andy Tompkins. “Attendees can expect new attractions and activations, along with the same tire smoke, jaw-dropping performances, and electrifying displays that have become hallmarks of the Show.”

The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community. The 2024 Show is receiving more industry support than it has seen in years, with more than 2,400 exhibitors — including more than 580 first-time exhibitors — projected to display their latest products and services to thousands of attendees and media.

Below is a sampling of outdoor activations in store across the campus during Show hours:

Battle of the Builders

Booth #81218, Silver Lot (outside of Central Hall)

Now in its 11th year, the industry’s leading vehicle competition heads outside and provides a platform for builders to showcase their skills. The program recognizes class champions in four categories -- Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and Young Guns – and an overall champion.

This unique program helps attendees and millions following the action online, spot trends and see the latest techniques of some of the world's most influential builders. The action unfolds throughout the week.

Horsepower Rodeo

Booth #73000, Diamond Lot (adjacent to West Hall)

The Horsepower Rodeo will unite the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience.

Nitro Circus

Booth #84050, Silver Lot (outside of South Hall)

Nitro Circus will showcase an electrifying demonstration featuring renowned Freestyle Motocross (FMX) athletes Keith Sayers, Luke Dolin, Willie Elam, Kieran Ursua, and more, who are set to push the boundaries of what’s possible in action sports. Nitro Circus and SEMA have enjoyed a long-standing partnership, thrilling fans for the past 10 years. This year’s high-octane display will be no exception, giving fans a taste of the adrenaline-packed experience Nitro Circus is famous for.

OPTIMA Unleashed

Booth #84380, Bronze Lot (outside of South Hall)

The attendee-favorite OPTIMA Village returns to the SEMA Show with a new-for-2024 activation called OPTIMA Unleashed. The full-throttle experience will feature finely tuned engines roaring to life, the exhilarating scent of burning rubber filling the air, and the heart-pounding excitement as high-performance cars push their limits.

Nearly 100 vehicles will gather at OPTIMA Unleashed on Tuesday to be part of the OPTIMA Ultimate Street Car Invitational (OUSCI), where they will be judged on the construction and modifications that enhance the look, performance, or functionality of a stock vehicle while maintaining or enhancing the daily drive comfort features and accessories. Following the close of the SEMA Show on Friday, the OUSCI vehicles will roll out of the Bronze Lot to complete their road rally to Las Vegas Motor Speedway, where the remaining autocross and road course segments of the overall competition will be completed on Saturday, Nov. 9.

Ride With Us

Booth #72000, Diamond Lot (adjacent to West Hall)

Ride With Us will provide attendees free 30-minute introductory motorcycle riding experiences designed for anyone who's thought about or wanted to try riding a motorcycle but hasn't yet. The company provides everything needed, including riding gear, to experience the thrill of two wheels.

RWB Live Build

Booth #81290, Silver Lot (outside of Central Hall)

In partnership with 503 Motoring and the SEMA Show, Akira Nakai of RWB (aka Rauh Welt Begriff) Fame will build a 2007 Porsche 997.1 GT3 into his latest work of automobile art. This will be the first GT3 outside of Nakai's personal car in Japan that will get the RWB wide-body treatment. This will be a LIVE and in-person build taking place in the Silver Lot. This feature area will also include other well-known RWB Builds and their owners for an interactive experience and opportunity to learn more about all things RWB.

Shell Performance Unbound

Booth #80001, Silver Lot (outside of Central Hall)

At the Shell V-Power NiTRO+ booth, Show attendees can get up close and see the #22 Shell-Pennzoil Ford NASCAR and experience the thrill of what it’s like to drive a race car in one of the race simulators. The all-new V-Power NiTRO+ Performance experience will feature Shell’s scientists discussing Shell’s premium gasoline.

Attendees can complete the Passport game, available only at the Shell V-Power NiTRO+ booth, to have a chance to win a drifting experience with the RTR Motorsports professional drivers powered by Shell Fuel. There will also be a chance to win fantastic prizes and giveaways throughout the week. Don’t forget to tag Shell on social media and be sure to follow the action using the hashtag #ShellVPower.

Across the campus, attendees can also see the latest builds and rigs creating one of the world’s greatest displays of vehicles, including those dedicated to Overlanding.

To learn more about the 2024 SEMA Show or to register, visit SEMAShow.com.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org.

Tagged: Shell Performance Unbound

Thrilling Motorsports Activations Set for 2024 Sema Show