New feature leverages market data to help tire and auto shops stay competitive with big-box stores and chains through custom pricing strategies.

Tire Guru, a leading provider of software and websites for auto repair shops and tire stores, recently announced its new “Tire Price Optimizer,” a tool that ensures tire and auto shops have a competitive edge in the local market through data-driven, real-time price optimization.

Making its debut at the SEMA aftermarket mega show next month, Tire Guru’s price optimization tool leverages real-time local market pricing data to price inventory according to profit goals – all right within the shop management system. The data, powered by Fitment Group, takes the guesswork out of pricing to give shops an advantage and help them maximize profits.

“Auto shops don’t want to make assumptions that their pricing is on target, and they don’t want to rely on hope that they’re making the most profit possible,” said Cavan Robinson, Vice President of the aftermarket division of Vehlo, parent company of Tire Guru. “This powerful feature uses actionable data to help shops eliminate the uncertainty around inventory pricing and feel confident in their tire pricing against competitors of all sizes.”

Shop owners will enjoy the features and benefits of Tire Price Optimizer that include:

Price rankings against local competitors
Price view of inventory priced below market
At-a-glance calculation of potential profit based on pricing
Recommendations on pricing strategy and optimization
Seamless integration within the shop management system
Simple, easy-to-use interface and quick inventory pricing adjustments

Robinson added: “We’ve heard from auto and tire shop owners that when a big-box or chain store comes to town, they feel they must give up margin. But with the right insights and pricing, shops can go up against any competitor, regardless of size. We’re proud to offer this intelligence tool within Tire Guru as part of our commitment to empowering the auto aftermarket business.”

To see the Tire Price Optimizer in action, visit tireguru.net/tire-price-optimizer to request a demo, or stop by the Tire Guru booths (South Hall #42177 or North Hall #11253) at SEMA in Las Vegas, November 5-8.

About Tire Guru

With a longstanding commitment to the tire and automotive industry, Tire Guru provides world-class point-of-sale and business management software, e-commerce websites, digital vehicle inspections, and more. The company’s critical business tools are recognized for comprehensive functionality that streamlines operations, boosts customer engagement, and drives profitability. Tire Guru is part of the Vehlo suite of aftermarket solutions and is the preferred choice for tire dealers, auto repair shops, and tire wholesale distributors who seek a competitive advantage in the marketplace. To learn more, visit TireGuru.net.

Tagged: SEMA Show Display

Tire Guru Unveils Tire Price Optimizer: A Game-Changing Competitive Pricing Tool