Industry experts and game-changing insights provide professional development at the world’s premier automotive trade event

Attendees at the 2025 SEMA Show, held November 4-7 in Las Vegas, will have several opportunities to develop new skills, connect with industry leaders, and foster business strategies as part of this year’s SEMA Education Program. The fully reimagined lineup of free, expert-led training sessions will bring value and insight to the thousands of industry professionals in attendance at the world’s leading automotive trade show.

Hosted in the centrally located, recently renovated North Hall of the Las Vegas Convention Center, the SEMA Education Program will run from Tuesday, November 4, through Thursday, November 6, offering a dynamic experience that complements the high-energy learning environment experienced on the Show floor.

“We invite all attendees and exhibitors to advance their professional and business growth during the Show,” said Gary Vigil, SEMA Senior Manager of Professional Development. “The SEMA Show has always provided learning and self-advancement opportunities through education, and this year we are offering free sessions within eight education tracks to address the key subjects that are influencing the aftermarket today.”

Education Tracks

The eight education tracks categorize sessions according to subject matter, allowing attendees to easily find programs that fit their professional interests:

Aftermarket Updates and Future Trends: Explore the current state of the specialty-equipment market and the long/short-term impacts of top trends.
Emerging and Executive Leadership: The Dale Carnegie Organization will illustrate how to listen and communicate with a workforce that encompasses differing generations, and the SEMA Women’s Leadership Symposium will empower leaders with the skills, mindset, and strategies needed to drive exceptional performance.
Inside the Shop: Technicians, shop managers, and builders will discuss trends and challenges that shop owners currently face.
Legislative and Regulatory: Learn about current changes and misconceptions in emissions compliance. Discover how to manage risks, ensure compliance, and drive business success.
Sales and Marketing: Understand how to engage your audience using Instagram, YouTube, and Facebook, and gain insights from top industry sales and marketing experts.
Small Business Strategy: Find hacks and tools to help grow your business. Learn how to leverage AI, use cloud computing and entrepreneurial operating systems (EOS), or run a functional family business while avoiding a feud.
Talent Management: Turn your team into a well-run machine by learning how to hire and retain young talent through training, management, and motivation.
Vehicle Technology: Stay up-to-date on the latest changes in advanced fuels and powertrains, suspension technology, and advanced driver assistance systems (ADAS).

Partnered Programs

Training sessions, both free and fee-based, from the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA), and Society of Collision Repair Specialists (SCRS) will broaden the range of specialized courses offered at the 2025 SEMA Show:

I-CAR will host courses on MIG welding, safety protocols for working on electric vehicles with high-voltage systems, and modifying or repairing cars with ADAS functionalities.
TIA will offer sessions that can help tire retailers protect themselves from liability, navigate the current employment market, and retain talent.
SCRS will show attendees how to put their business on a path of maximum efficiency, gain an online presence, and identify incoming trends and technologies.

“The SEMA Education Program embodies our commitment to empowering the automotive community through knowledge, innovation, and collaboration,” said Andy Tompkins, SEMA Trade Show Director. “With free, expert-led sessions tailored to every corner of the industry, this year’s program is more dynamic than ever.”

Sign up for education sessions while registering for the Show or log into your Registration Resource Center to add sessions to your agenda. For more information about the 2025 SEMA Show Education Program and to get involved, visit www.semashow.com/education. For information about the 2025 SEMA Show or to register, visit www.semashow.com. To view this year’s floorplan, log on to www.semashow.com/floorplan.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org.

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2025 SEMA Show Education Program Revs Up With Free Training Sessions