Pirelli launched the new Scorpion All Terrain Plus tire to North American dealers at the Las Vegas Motor speedway. The new Scorpion All Terrain Plus for pick-up trucks and SUVs is a new product in the Pirelli Scorpion AT tire line up – featuring an aggressive design and new generation tread compound to maximize driving performance in demanding on and off-road conditions.

The new tire, which is available in range of fitments from 16 to 20 inch sizes, also carries the Three Peaks Snowflake denoting its suitability for winter conditions. The majority of the product line is now available to order in the most popular sizes, with the full product range available by Q3 this year.

Marco Crola, Pirelli’s new CEO for NAFTA, preceded the launch with a presentation of the Pirelli group’s ‘High Value’ strategy focused on the personalization of products and services, based on customer needs and supported by the constant search for innovative technological solutions. This approach has led to new cutting edge products and technologies such as Connesso, Cyber Car, Color Edition, Run Flat, Pirelli Noise Canceling System and Self-Sealing.

“This strategy,” said Marco Crola, Chief Executive Officer for Pirelli Tire North America, “also calls for the diversification of products and services, based on the needs of specific markets and customer groups within those markets. The new Scorpion All Terrain Plus, which completes our product portfolio, goes in this direction: meeting the specific needs of pick-up truck and SUV drivers.”

The new Scorpion All Terrain Plus tire is developed specifically for the North American replacement market, adding to the other “Plus” product lines in the Pirelli family. The Scorpion All Terrain Plus tire joins this family alongside the Scorpion Zero All Season Plus, Scorpion Verde All Season Plus, P Zero All Season Plus and Cinturato P7 All Season.

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Pirelli launches Scorpion All-terrain Plus tire to North American market