37th Annual Event Brings Together Thousands of Racing Professionals, Showcasing Innovation and Driving Economic Impact

The 37th Annual Performance Racing Industry (PRI) Show officially opens today in Indianapolis, kicking off with the Grand Opening Breakfast featuring welcome remarks from Indiana Governor Mike Braun and a conversation with motorsports legend Mario Andretti.

Taking place December 11-13 at the Indiana Convention Center and Lucas Oil Stadium, the PRI Show is the largest trade show in Indiana and the premier destination for motorsports professionals worldwide. Produced by Performance Racing Industry, the event serves as the ultimate platform for innovation, networking, and business development across all forms of racing.

Industry Support Stronger Than Ever

The 2025 PRI Show is on track to be one of the largest in nearly two decades, with more than 1,060 exhibitors confirmed, including 161 first-time participants. This overwhelming response underscores the industry’s deep commitment to PRI as the central hub for connecting, innovating, and driving business forward.

“The PRI Show reflects the strength and passion of the motorsports industry,” said PRI President Michael Good. “Every year, we bring together the people, products, and ideas that shape the future of racing. This year’s event is bigger than ever, and we’re proud to provide a platform where innovation and opportunity converge.”

A Major Economic Driver

Motorsports is a major economic force in the United States, generating $69.2 billion in economic activity (and $2.75 billion in the State of Indiana), supporting 318,560 full-time jobs, and delivering $22.2 billion in wages and benefits, according to PRI’s Motorsports Economic Impact Study. The PRI Show amplifies this impact by serving as the global gathering point for the industry, where business deals are made, partnerships are formed, and innovation is showcased.

According to Visit Indy, the PRI Show contributes tens of millions of dollars in economic impact, as thousands of attendees and exhibitors fill every corner of the Indiana Convention Center and Lucas Oil Stadium. This convergence of industry leaders and innovators reinforces PRI’s role in shaping the future of motorsports through stronger relationships with sanctioning bodies, expanded educational programs, and a growing presence at race tracks nationwide.

2025 Show Highlights

Attendees will experience an immersive showcase of innovation and engagement, including:

PRI SIM Racing Arena – A dedicated space for sim racing technology and demonstrations.
Featured Products Showcase – Highlighting the newest and most popular motorsports products.
Hammertown @ PRI – A new off-road racing exhibit featuring championship-winning vehicles and leading brands.
Machinery Row – Live demonstrations of race machining equipment and technology.
Trailer & RV Exhibits – The latest in racing trailers and motorcoaches inside Lucas Oil Stadium.
PRI Hall of Fame Induction – the Class of 2025 was honored for their contributions to motorsports.
T.O.P.S. HQ presented by MyRacePass.com – A dedicated hub for Track Operators, Promoters, and Sanctioning Bodies featuring a full schedule of sessions focused on track operations, event promotion, and industry collaboration.

“Attendees will experience the most comprehensive showcase in motorsports, from cutting-edge products and live demonstrations to immersive activations like Hammertown and the PRI SIM Racing Arena,” said PRI Show Director Karin Davidson. “This event is designed to spark connections, deliver hands-on learning, and provide insights that help businesses and race teams thrive in the year ahead.”

Several key industry organizations will also host events during the Show, including Women in Motorsports North America (WIMNA), Race Track Business Conference (RTBC), International Council of Motorsports Sciences (ICMS), and more, underscoring PRI’s commitment to nurturing relationships across the motorsports ecosystem.

Driving the Future of Motorsports

The PRI Show continues to evolve with programs that reflect emerging trends, such as sim racing and workforce development initiatives. Through education tracks, networking events, and competitions like the Hot Rodders of Tomorrow National Championship, PRI is connecting the next generation of talent with industry leaders to ensure a strong future for motorsports.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

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PRI Show Opens in Indianapolis as Motorsports Industry’s Premier Global Gathering