SEMA Data, the automotive aftermarket industry’s largest product data repository, has honored 88 brands with SEMA Data Excellence Awards, marking the highest number of honorees in the program’s history.

Each year, the SEMA Data Excellence Awards Program recognizes brands that go above and beyond to provide retailers and resellers with the complete, accurate, and timely product information they need to sell with confidence. The awards are based on each company’s SEMA Data Scorecard, which recognizes manufacturers across Bronze, Silver, Gold, and Platinum tiers, with Gold and Platinum denoting Data Excellence.

“Great product data turns a part number into a product that can be found, understood, and sold,” said SEMA Vice President of Technology, Data and Strategic Initiatives Gigi Ho. “We are proud to honor the brands that are doing the work to provide resellers with the accurate, comprehensive information they need to power their systems, point of sale, and eCommerce stores.”

Last year, SEMA Data raised the bar for Data Excellence by significantly updating its Data Scorecard. Requirements across all award levels were strengthened to better reflect what resellers need to successfully onboard, merchandise, and sell products across today’s distribution and eCommerce channels.

Bronze establishes the foundational data needed to set up and identify products. Silver builds on that foundation with richer information to support selling and distribution. Gold requires 100% completion of key product data fields, while Platinum recognizes brands that meet additional qualitative standards for the quality and usability of their content.

Maintaining high-quality product data requires ongoing attention and continuous improvement. Manufacturers work closely with the SEMA Data team to identify errors, fill content gaps, and enhance the overall quality of their data.

One company that exemplifies this commitment at the Platinum level is Eibach, whose data management efforts are led by Business Analytics Specialist Jared Reyes.

“Product data is the foundation behind everything we do,” said Reyes. “It doesn’t matter how good your product is if you can’t get the information to your customers in a useable format. While product data may not be the glamorous side of the business, it creates a foundation for long-term consistency and makes you look at your brand from a new perspective. The initial feedback from customers has been positive, and we are seeing an increase in downloads each week.”

This year more than half of SEMA Data Excellence honorees achieved Platinum status, a milestone worth celebrating.

“High-quality product data is becoming part of how brands operate every day, not simply something they work toward for an award,” Ho said. “Ultimately, that means better data flowing throughout the industry to the retailers, resellers, and consumers who rely on it.”

Award winners will be celebrated during the SEMA Data Users Meetup on Monday afternoon, Nov. 2, the day before the official start of the 2026 SEMA Show. To learn more about SEMA Data, visit www.semadata.org.

The 2026 SEMA Data Excellence Award honorees are listed below by tier.

SEMA DATA PLATINUM BRANDS

Advanced Clutch Technology
Amp Tires
BedRug
Blue Ox
Borgeson
BRExhaust
Cali Offroad
Camburg
Cattleman HD
Coast To Coast
CSF Cooling Racing & High Performance Division
Design Engineering
Dirty Life
ENEOS
Fluidampr
Go Rhino
HPS Performance
HushMat
Husky Towing
IAG Performance
Ion Alloy
Kraze Wheels
Leed Brakes
Magnaflow Exhaust Products
Mayhem
MBRP Exhaust
Metal Lugz
Mishimoto
ORACLE Lighting
Pacbrake
Poison Spyder
QA1
Rally Armor
RealTruck BAK
RealTruck Extang
RealTruck Retrax
RealTruck Truxedo
RealTruck Undercover
Ridler Wheels
Roll N Lock
Rugged Liner
Speedmaster
TI Automotive
Timbren
Titan Fuel Tanks
Tonno Pro
Touren
TrailFX

SEMA DATA GOLD BRANDS

American Modified
AEM Inductions
Airaid
Anderson Composites
ARIES
B&W Trailer Hitches
Big Country
Bilstein
BluePrint Engines
Body Armor 4x4
BOLT
Bull Ring USA
Crown Automotive Jeep Replacement
DECKED
Derale
Detroit Speed
Eibach
Gate King
Heatshield Products
ICON Impact Series - Offroad Armor
Innovated Creations Inc (ICI)
K&N
MoonShade
Pacer Performance
Pavement Ends
Proforged
Raxiom
Russell
Seibon Carbon
Spectre
SpeedStrap
Speedtech Performance
Superlift
Superwinch
Triple-R-Lights
Truck Covers USA
Tuff Stuff Overland
UWS
Valvetronic Designs
Westin

About SEMA

The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy, and more. The Association organizes the annual SEMA Show in Las Vegas, Nev., and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $337 billion in economic impact to the U.S. economy, supports 1.3 million jobs nationally, and generates nearly $53 billion in parts sales annually. For more information, visit www.sema.org.

Tagged: Product Data Quality

Record 88 Aftermarket Brands Earn SEMA Data Excellence Awards