Bridgestone is returning for the 88th Geneva International Motor Show in Switzerland, from March 8 to 18, with an impressive display of innovative mobility solutions, including their latest products for passenger cars.

New Bridgestone Turanza T005 premium touring tire

Bridgestone is proud to present its latest premium summer touring tire: the Turanza T005, now available on the European market. Developed and produced in Europe, the Bridgestone Turanza T005 delivers outstanding wet performance and fuel economy, combined with high mileage, to give drivers full control in challenging daily driving situations, even on rainy days.

The Turanza T005 has been designed with consumers, for consumers. Bridgestone interviewed thousands of drivers across Europe to learn what they look for in a touring tire, as well as the daily challenges they face while behind the wheel. By analysing and understanding their needs and expectations, Bridgestone successfully developed a tire that puts drivers in full control, especially in the wet.

Solar car with Bridgestone Ecopia tires featuring ologic technology

Also there to catching visitors’ eye at the Bridgestone stand is the ‘thyssenkrupp blue.cruiser’, an innovative solar car made by the students of Bochum University of Applied Sciences (Germany), runner-up in the Cruiser Class of the 2017 edition of the Bridgestone World Solar Challenge that took place last October.

The solar car is fitted with Ecopia tires featuring Bridgestone’s revolutionary ologic technology, designed to deliver outstanding fuel efficiency without compromising grip safety. The larger diameter of the tire reduces rolling resistance, while the narrower tread width cuts down air resistance, resulting in lower fuel consumption and associated carbon emissions.

In the World Solar Challenge, teams race 3,000km across Australia in self-made vehicles powered only by solar energy. In 2017, Bridgestone offered technical advice and provided Ecopia tires to 4 teams from Europe, and another 17 teams across the world.

Bridgestone premium engineered tires

Also on display are the flagship products of Bridgestone’s premium tire range:

DriveGuard offers drivers the safety and convenience of extended mobility, allowing them to keep control and continue driving at a maximum speed of 80 km/h for up to 80 km after suffering a puncture.2 This revolutionary tire can be fitted on almost any car equipped with a TPMS system.

Dueler A/T 001 is the tough all-terrain, all-season tire for 4x4s. Engineered for traction off-road, but still with safe handling and control back on the tarmac.

Potenza S007 is engineered to deliver the ultimate grip and steering response for premium high-powered sports cars, with total stability and control even at speeds above 300 km/h.

Blizzak LM001 EVO is Bridgestone’s latest winter technology for outstanding control in all winter conditions.

Ecopia EP500 with ologic technology, originally equipped on BMW i3, delivers outstanding fuel efficiency without compromising grip safety. The larger diameter of the tire reduces rolling resistance, while the narrower tread width cuts down air resistance, resulting in lower fuel consumption and associated carbon emissions.

Highly-competitive Firestone line-up

In less than four years, Firestone released six highly-competitive new tires. Thanks to continuous investment, Firestone is honouring its legacy with a modern, complete and reliable tire line-up offering strong performance and great value for money. The range aims to accommodate all types of European drivers and cars.

Three of these flagship products will be on display at Geneva:

Roadhawk offers best-in-class wet grip, with the top “A” grade EU label, and is engineered to provide long-lasting performance throughout its life.3 It also provides best-in-class dry braking performance.4

Multiseason is designed to perform in all seasons and conditions, so the weather will never catch drivers by surprise! It provides the added convenience and cost savings of a single set of tires for the whole year round.

Winterhawk gives drivers the balance, responsiveness and predictable handling they need to stay in control on winter roads.

You can find Bridgestone and Firestone's booth at Hall 6 - Stand 6523

Tagged: Potenza S007

Bridgestone showcase new tires at Geneva International Motor Show