BKT Europe reinforces its organisation chart in the OE channel by key appointments aimed at consolidating growth and expanding market presence.

BKT Europe further strengthens its OE structure by announcing the appointment of Paolo Mantovani as Head OEM Industrial & OTR Europe. The European subsidiary of Balkrishna Industries Ltd – leading tire manufacturer in the Off-Highway tire industry – marks a strategic milestone, thus accelerating its journey to become a top-tier global player in the Original Equipment (OE) market.

With over 15 years of commercial and strategic experience across the tire industry, Paolo Mantovani has held key roles in the passenger, truck, retread, and off-road segments throughout Europe. His strong business acumen and deep understanding of OEM requirements will be instrumental in driving BKT’s growth and expansion in the Industrial and OTR sectors across company’s key markets.

In his role, Paolo Mantovani will reinforce BKT’s organisation chart in the OE channel, pursuing a well-defined strategic plan that will consolidate and expand company’s leadership worldwide, while fostering strong relationships with OEM partners, promoting innovation, and supporting BKT’s long-term vision for sustainable and profitable growth across global markets.

“This decision reflects our bold commitment to scaling our OE business worldwide — with Europe being a critical part of that journey. Paolo’s arrival enhances our ability to engage with OEMs at the highest level and deliver long-term value through performance, partnership, and innovation. We are building a team capable of transforming our strong ambitions into reality at a global level.” – states Ludovic Revel, President Global OEM at BKT.

In line with this strategy, Silvia Busnelli has been appointed Head OEM Agriculture Europe, thanks to her strong track record, as demonstrated by her pivotal role in developing the OE channel, and thanks to her deep product knowledge, trusted OEM relationships, sharp market insight. Her promotion underscores BKT’s strategy to invest in experienced, high-impact talent to drive growth in the agricultural segment.

To complete the team, Melodie Dubreuil has recently joined BKT as OEM Technical Manager EMEA. With over six years of experience in the tire industry and more than two years at CNH Europe, Melodie brings valuable technical expertise that will strengthen collaboration with OEM partners and ensure BKT’s solutions continue to meet evolving technical demands.

These decisions place BKT in a uniquely strong position to scale its OE business across all segments — agriculture, industrial, and OTR. A transformation that allows the company to reinforce its leading role as a trusted, innovative, and key partner to OEMs worldwide, and reflects the company’s determination to capture new avenues for growth, in line with its very ambitious 2030 strategic plan.

Tagged: OTR tires Europe

Another Step Toward BKT’s OE Growth Strategy: Paolo Mantovani Is the New Head of OEM Industrial & OTR Europe