Cooper Tire's new Evolution H/T was named a New Product Award winner in the tire and related product category at the Specialty Equipment Market Association show in Las Vegas.

Recognizing outstanding achievements in the development of products being introduced to the automotive specialty equipment market, the new product awards competition considered nearly 3,000 products in 16 categories. The Evolution H/T captured the judges’ attention for its superior innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

“The Evolution H/T is a tire that’s made to perform, offering the perfect combination of a comfortable ride, responsive handling and all-season traction. As the first tire launched from our new Evolution product line, it’s leading the way in showcasing what Evolution has to offer,” said Scott Jamieson, Cooper’s Director of Product Management. “We are honored to earn this award from SEMA for this great new tire.”

The Evolution H/T, an all-season highway tire available in 28 popular sizes, offers quality performance, superior handling and a comfortable ride. Among the tire’s features is Cooper’s proprietary 3D Micro-Gauge™ siping to help maintain wet traction and stability as well as a silica compound to improve grip and handling in both wet and dry conditions and to displace heat to keep the tire cooler. The silica compound also helps shorten braking distance and improve fuel efficiency. The Evolution H/T is quiet, with tread elements uniquely positioned to minimize tire noise, and its tread profile provides even wear and long tread life. The tire also boasts strong hydroplane resistance due to wide water channels that efficiently evacuate water from the tread area and a 60,000-mile warranty.

For more information, visit www.coopertire.com.

Tagged: new product award

SEMA: Cooper Tire's Evolution H/T earns new Product Award