Booth space selection reflects continued investment across the racing industry

Momentum across the global racing industry continues to build toward the 2026 Performance Racing Industry (PRI) Show, scheduled for December 10-12, 2026, at Indiana Convention Center & Lucas Oil Stadium, as exhibitors complete booth space selection and secure placement across the show floor.

Following priority booth selection, more than 920 exhibitors have committed over 360,000 net square feet of exhibit space across every major segment of the racing industry. The strong early participation underscores continued confidence in the PRI Show as the premier business event for motorsports professionals and companies worldwide.

“The strength of this year’s booth selection process reflects the overall health and direction of the racing industry,” said PRI Managing Director Doug Bresnahan. “Companies continue to invest in PRI because this is where the industry comes together to launch products, connect with customers, and move business forward.”

The PRI Show brings together the full breadth of the racing ecosystem, including engine builders, chassis manufacturers, performance parts companies, distributors, fabrication specialists, and service providers. This diversity across the show floor continues to reflect a global industry that is actively innovating and investing in new technologies, competitive advantage, and business expansion.

Returning exhibitors have secured priority placement to maintain or expand their footprint, while new companies joining the show underscore continued growth and opportunity across the racing marketplace. Collectively, these commitments reinforce strong confidence in the PRI Show as the central meeting point for the motorsports industry.

A SHOW FLOOR BUILT FOR BUSINESS CONNECTIONS

The PRI Show serves as a critical business hub for the global racing industry, where product launches, purchasing decisions, and partnership development take place under one roof. Exhibitors and attendees rely on the show floor to identify new technologies, build supplier relationships, and connect directly with decision-makers shaping the future of motorsports.

“The PRI Show is where the racing industry comes to do business at scale,” said PRI Show Director Karin Davidson. “From discovering new products to strengthening long-term partnerships, the show floor is designed to maximize meaningful connections and drive real business outcomes for exhibitors and attendees alike.”

New for the 2026 PRI Show, the Motorsports Engineering Symposium will bring together engineers, designers, and technical leaders from across the racing industry for a focused program dedicated to advancing performance, innovation, and applied engineering in motorsports. The symposium will provide a forum for sharing technical knowledge, exploring emerging technologies, and highlighting the engineering breakthroughs shaping the future of racing.

Attendee registration opens in July. To register and book hotel accommodations, and learn more about the 2026 PRI Show, visit PRI2026.com/Attend.

ABOUT PERFORMANCE RACING INDUSTRY

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. According to the PRI Economic Impact Study, motorsports generates $69.2 billion in U.S. economic activity and supports more than 318,000 jobs nationwide. For more information, visit PerformanceRacing.com.

Tagged: Motorsport Investment

Strong Exhibitor Demand Fuels Momentum for the 2026 PRI Show