Expanded vehicle coverage, new talent, and immersive experiences will bring every moment of the SEMA Show to life on YouTube and Meta

Automotive industry professionals and enthusiasts can experience the excitement of the 2025 SEMA Show through SEMA Live presented by AutoZone. With expanded coverage, more storytelling, and shorter segments, SEMA Live will capture the full heartbeat of the aftermarket as it takes over the Las Vegas Convention Center campus Nov. 4-7.

Broadcasting 31 hours of live coverage on YouTube and Meta, SEMA Live will feature breaking news, vehicle unveils, trendsetting products, and signature highlights that can only be found at the SEMA Show. Chris Jacobs will host the action from the SEMA Live studio in Central Hall and be joined by remote reporters Alliyah Becerra, JC Fernandez, and Elija Isra. At just 14 years old and new to SEMA Live, Isra will bring fresh perspective and energy to the broadcast.

“This year, SEMA Live is redefining how the automotive business community experiences the aftermarket’s biggest week,” said SEMA Vice President of Events Tom Gattuso. “Viewers can expect expanded production, new guest appearances, and never-before-seen coverage that will bring every moment of the SEMA Show to life, from the Show floor to the outdoor action zones and beyond.”

WHAT'S NEW FOR 2025

Extended Coverage of SEMA Battle of the Builders Presented by Mothers Polish

Audiences will get an even deeper look into the most prestigious build competition in the industry — from the workshops to the final stage. Behind-the-scenes stories, builder interviews, and live reactions will showcase the creativity and craftsmanship that make the competition legendary.

Outdoor Action Cameras — All-Access, All Angles

SEMA Live will deploy a full outdoor camera network to capture every burnout, stunt, and live demo happening outside the convention center — from Hoonigan Burn Yard and Horsepower Rodeo to Nitro Circus, OPTIMA Unleashed, and SPARQ.

Faster-Paced Segments and More Floor Coverage

This year’s broadcast will feature shorter, high-impact segments that move with the pace of the SEMA Show itself, spotlighting more customized vehicles, more innovation, and more of what fans love most.

Special Guests

Viewers can hear directly from industry leaders and legends as they are interviewed throughout the week. Guests include Antron Brown, Chip Foose, Dave Kindig, Jay Leno, and Jim and Mike Ring, to name a few.

The Largest Number of Live Reveals Ever Filmed

With more manufacturers and builders choosing SEMA as their launch stage, 2025 will feature the most live vehicle reveals ever captured by SEMA Live. From concept cars to customs, SEMA Live is bringing the magic of first looks to audiences everywhere.

Live Coverage of the SEMA Cruise

For the first time, SEMA Live will broadcast the entire SEMA Cruise live from 4-6 p.m. on Friday, capturing the excitement as thousands of the Show’s most iconic builds roll out in front of spectators.

The SEMA Show is the largest automotive trade show in the world, powered by a passionate and innovative community. With more than 2,300 exhibiting brands, including 500 first-time participants, the Show delivers unmatched access to decision-makers and global markets.

Watch the live stream starting Tuesday, November 4, through Friday, November 7, from 9:00 a.m. to 5:00 p.m. PT on the SEMA Show YouTube and Facebook pages.

To learn more about the 2025 SEMA Show, visit www.semashow.com.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org.

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SEMA Live Presented by AutoZone Streams the World's Largest Aftermarket Event to a Global Audience