The Specialty Equipment Market Association (SEMA) has announced the results of the 2025-2026 SEMA Board of Directors elections, with Norris Marshall of BluePrint Engines named Chair-Elect and Rich Butler of R&R Marketing, Brian Herron of OPUS IVS, Tim McCarthy of Hushmat & ZyCoat, and Marcus Umlauff of Toyota Motor North America elected as board members. Butler and Umlauff are current SEMA Board members who were re-elected to join the group.

SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ representatives, and services.

The SEMA Board of Directors for 2025-2026 will be as follows:

Board Officers

Chairperson – Melanie White, President, Hellwig Products
Chair-elect – Norris Marshall, CEO, BluePrint Engines
Immediate Past-Chair/Secretary – Kyle Fickler, Director of Business Development, ProCharger
Treasurer – Chris Douglas

Board Members

Bill Bader, President & Owner, Summit Motorsports Park
Rich Butler, CEO, R&R Marketing Consultants
Brian Herron, President, OPUS IVS
Doug Lane, President & Owner, Motor State Distributing
Tim McCarthy, Founder/CEO, Hushmat & ZyCoat
Kelle Oeste, CEO & Owner, V8TV Speed & Resto Shop
Kim Pendergast, CEO, Magnuson Superchargers
Melissa Scoles, President & CEO, QA1
Marcus Umlauff, General Manager Truck, Toyota Motor North America
Ted Wentz, CEO, Quadratec

Outgoing Board Members

James Lawrence, CEO & President, POWER
Kathryn Reinhardt, SVP of Marketing & Events, Hemmings

The entire 2025-2026 SEMA Board of Directors and outgoing Board members will be honored and recognized during the 2025 SEMA Leaders & Legends Gala in Universal City, Calif., on July 25. All SEMA members and industry professionals are invited to join the celebration by purchasing tickets at www.sema.org/gala.

Chair-Elect: Norris Marshall, CEO, BluePrint Engines

Board Member: Rich Butler, CEO, R&R Marketing Consultants

Board Member: Brian Herron, President, Opus IVS

Board Member: Tim McCarthy, Founder/CEO, Hushmat & ZyCoat

Board Member: Marcus Umlauff, General Manager-Truck, Toyota Motor North America

About SEMA

The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy, and more. The Association organizes the annual SEMA Show in Las Vegas, Nevada, and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $337 billion in economic impact to the U.S. economy, supports 1.3 million jobs nationally, and generates $52.3 billion in parts sales annually. For more information, visit www.sema.org.

Tagged: Mobility Careers

SEMA Announces Board of Directors Election Results