Goodyear announced the introduction of the UltraGrip Performance+ SUV tire.

This new tire range covers the growing Sports Utility Vehicle (SUV) and crossover market by offering consumers a technology-packed winter tire that increases the versatility and contributes to the safety of their vehicles.

The Goodyear UltraGrip Performance+ for conventional cars has already been acclaimed as a test winner by Auto Bild in a test of 11 winter tire brands. The UltraGrip Performance+ SUV takes this award-winning technology and offers it in a package designed for the increasingly important SUV market.

A growing market

The winter premium SUV market is one of the fastest growing in the tire industry. Drivers seeking the versatility of an SUV are looking for tires to meet their desire for safety and secure traction. As a result, this is a growing market with a growth of 8% over the last decade. The SUV segment is shifting towards larger rim sizes, too. Sales of tires in rim diameters over 19” are forecasted to grow by 8% in the 2019-2024 period.

Technology to win in a premium segment

The tire trade is increasingly focused on these high-value and high-demand segments. Goodyear has developed a package of technologies to put UltraGrip Performance+ SUV at the forefront of the market.

Goodyear has achieved a gain of 13% more mileage and improved performance in all winter conditions. This has been achieved by integrating the following innovations into the UltraGrip Performance+ SUV.

Mileage Plus Technology: High tread elasticity results in better wear resistance, improving durability and mileage.
Winter Grip Technology: A new compound enhances rubber elasticity at low temperatures providing increased grip on both snow and ice.
Traction Protect Technology: Featuring an advanced resin that improves the tire’s deformation and reformation capabilities. As a result, braking forces can be transmitted into grip faster.

Laurent Colantonio, Goodyear’s Regional Technology Director, Consumer Tires EMEA said: “UltraGrip Performance+ SUV combines our test-winning winter technologies with our expertise in developing tires for the demands of SUV, 4x4 and crossover drivers. Many of these drivers are attracted to these types of vehicle by a desire for safety, traction and versatility. UltraGrip Performance+ SUV gives these drivers a tire that delivers in the most demanding winter conditions.”

The wide range features 33 SKUs from 16” to 20”. This covers a vast range of SUVs and crossovers from the compact urban segment through to premium large 4x4s.

Tagged: Laurent Colantonio

Goodyear launches new UltraGrip Performance+ SUV tire