Toyo Tires^®returns to the SEMA Show in Las Vegas, Nevada on Nov. 4 – 7. Featuring a variety of show-stopping vehicles making their inaugural debut, Toyo Tires Treadpass remains a must-see activation at the world’s leading automotive trade event. Treadpass represents a blend of artistic creativity and innovation, providing a platform for talented builders to showcase their work on a prestigious stage. Now in its 12^th year and located between the Central and South Halls of the Las Vegas Convention Center, Treadpass continues collaborating with top builders to deliver an unforgettable experience for SEMA Show attendees.

Toyo Tires Treadpass will premiere 28 unique vehicles at this year’s SEMA Show. From a custom-built 2008 Lamborghini Murcielago LP 640 to a twin-turbo 1988 Ford Bronco, the display highlights a diverse mix of vehicles designed to appeal to every car enthusiast. New for 2025, the Toyo Tires website will showcase build highlights for all the vehicles displayed at the Treadpass, complete with details such as year, make and model, wheel and tire setup, and other custom vehicle modifications.

In collaboration with Time Capsule, a B2B miniature-merchandise company specializing in highly detailed diecast models, a life-size die-cast toy box will be on display at Treadpass. Attendees will enjoy a unique viewing experience featuring a 1982 Porsche twin turbo Kremer K3 935, built by Bisimoto Engineering. Time Capsule is renowned for their authenticity and precision in capturing and celebrating a vehicle’s story, achievements, and innovations as a “moment in time.” The custom-built Porsche boasts a range of upgrades, riding on Brixton forged centerlock TR17 Circuit+ wheels and wrapped in Toyo Proxes^®R^TM 275/40ZR17 front and 345/30ZR19 rear tires.

“Treadpass is a celebration of creativity and passion in the automotive world, and we are thrilled for its return this year, marking our 12^th anniversary,” said Stan Chen, senior manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp. “We are proud to continue creating a space that showcases amazing builders and delivers a remarkable destination for attendees year after year.”

Toyo Tires will continue their popular collaboration with Leen Customs, returning the limited-edition pins at this year’s SEMA show. 10 pins will be created for some of the Toyo Treadpass display vehicles, which will be distributed at designated times during the show. An exclusive 11^th pin will also be available during the “Artist’s Meet” with Leen Customs founder, Hansel Echeverria, on Wednesday, Nov. 5 from 12pm-1pm.

For the second consecutive year, Toyo Tires is partnering with Zynga’s NaturalMotion studio, the developers behind the popular mobile racing game CSR Racing 2 (CSR2). Fans can vote for their favorite Toyo Tires Treadpass vehicle, and the winning build will come to life inside the CSR2 game.

“We are proud to partner yet again with Toyo Tires, one of the most prominent names in the automotive industry, to bring one of the impressive custom-built Treadpass vehicles to our players in CSR2,” said Sam Cooper, Vice President, Games, at Zynga. “We were blown away by the response from our fans last year and are excited for racing fans to once more bring their passion to life by voting on their favorite custom car and then taking the winning build into their own hands to race in-game.”

The SEMA Show is the world’s leading automotive trade event, bringing together manufacturers and buyers in every segment of the automotive industry. Toyo Tires remains a must-see exhibit at SEMA, showcasing one-of-a-kind vehicle builds from top builders around the country. To learn more about the tires which help complete these builds, visit toyotires.com.

Preview of Select New Vehicle Builds at the 2025 SEMA Show.

Here are a few of the vehicles that show attendees will be able to view at this year’s Toyo Tires Treadpass.

1969 Chevrolet Nova by Sean Ramáge, CEO of Empire Fabrication

With years of experience in renowned shops like Wargasser Speed Shop, Hollywood Hot Rods, and Nelson Racing Engines, Sean Ramáge, CEO of Empire Fabrication, will showcase his talents at this year’s Treadpass. He will debut a 1969 Chevrolet Nova that features a 1,200 horsepower Nelson Racing Engines supercharged LSX. The sleek Nova rides on Forgeline GA3 wheels and Toyo Proxes^® R888R^TM 225/40ZR18 front and 335/30ZR18 rear tires. Top build highlights include a custom one-off sheet metal engine bay and center console, a reshaped bumper with a custom aluminum spitter, and a modernized interior.

1977 Datsun 620 Hakotora by Dylan and Bill Brinkworth

18-year-old custom car builder Dylan Brinkworth, alongside his father Bill, will showcase a 1977 Datsun 620 Hakotora, their latest creation that has been in the making since 2018. The Datsun is built from the frame up and features a custom chassis fitted with an L33 engine, stage 4 Elgin cam, Redux Racing ITB setup, TKX transmission and an 8.8 IRS rear end with a custom cantilever suspension. It rides on deep Watanabe 8-spoke wheels wrapped in Toyo Proxes^® R888R^TM 255/35ZR18 front and 305/35ZR18 rear tires. The cab is fitted with a 1969 Skyline dash, old-school bucket seats, bead-rolled door panels, and a fully fabricated 1971 Skyline Hako tilt front end. Following their award-winning 1973 Datsun 240Z that earned recognition at the Hot Wheels Legends 50th Anniversary and SEMA Battle of the Builders, Dylan and Bill continue their father-son journey with builds under the name Saisei, a Japanese term meaning “reborn,” signifying their joint efforts in not just building cars, but lasting memories as well.

1988 BMW 528 by Igor Polishchuk from CAtuned

Igor Polishchuk, a classic restoration and parts builder, debuts his 1988 BMW 528 (E28) at this year’s Treadpass. The eye catching build features a 17-inch BBS RS wheel wrapped in Toyo Proxes^®Sport A/S+^TM 215/45R17 front and 225/45R17 rear tires to complete the wheel and tire package. Highlights of the build include a custom S52 swapped engine with a supercharger, custom suspension and brakes, and a custom interior to complement the clean paint job.

1988 Ford Bronco Twin Turbo by Bisimoto Engineering

Team Bisimoto has a legendary track record of delivering the highest quality builds over the years. From last year’s 1974 Rolls Royce to classic Porsches, Carlos and Zach Alemar along with Bisi "Bisimoto" Ezerioha have turned their artistry to building a custom 1988 Ford Bronco. This show-stopping build is equipped with 17X9 KMC Impact beadlock wheels and Toyo Open Country^® R/T Pro^TM 40X12.50R17 tires. Top build highlights include a 550 horsepower Bisimoto tuned engine, a custom Turbosmart turbo kit, a full Solo Motorsport long travel suspension kit, PRP custom bronco seats, and a FiberWerx Gen-2 Raptor conversion.

1992 VW Golf GTI by Patience Metal Fabrication

Patience Metal Fabrication is a premier motorsports fabrication and racing shop based in Minnesota, specializing in roll cages, chassis, suspensions, and one-off turn-key builds. As a true bumper-to-bumper shop, they’ve earned the reputation as the “Last Stop Fab Shop”, a place people turn to when other shops fail to get the job done. With over 15 years of fabrication experience, they bring their precision and creativity to Treadpass by debuting a 1992 VW Golf GTI. The vehicle is equipped with BBS LM 090 17” converted to 3-piece 17x9 wheels and Toyo Proxes^® R888R^TM 205/40ZR17 tires. The build also features a Schimmel Performance built turbocharged MK4 R32 3.2L VR6 engine capable of 1,000 horsepower mixed with a 4MOTION AWD swap and Haldex system, custom rear subframe, control arms, and Scale Suspension custom coil overs. Additional highlights include a Volkswagen tailgate into the firewall, a SCCA approved roll cage, and a custom made RS front bumper.

2008 Lamborghini Murcielago LP 640 by John Sarkisyan of S Klub

Artist turned renowned car builder, John Sarkisyan of S Klub delivers incredible builds year after year and 2025 is no exception. At Treadpass this year, he will debut a custom 2008 Lamborghini Murcielago LP 640. His latest creation rides on HRE Wheels and Toyo Proxes^®Sport^TM245/35ZR19 front and 345/25ZR20 rear tires. Highlights include a one-off widebody kit and carbon roof scoop designed and created by S Klub, a Hertz Audison Hi-Res Audio system, a custom frunk, and a full leather interior to round out the build.

2024 Toyota Land Cruiser by Chuck Hernandez from Showstoppers USA

Chuck Hernandez from Showstoppers USA in Burbank, California has more than 20 years of experience in the aftermarket automotive industry and his latest project is a head-turning 2024 Toyota Land Cruiser debuting at the show. The build rides on a striking wheel and tire package featuring 20x9 Bradley Takumi wheels in a 3D mirror finish, wrapped in Toyo Open Country^® R/T Pro^TM LT285/55R20 tires. Additional features of the build include an Aimgain wide body kit with a wind and midwing, and a Boldworld Japan full air suspension. Inside, the Land Cruiser is outfitted with newly released Bride racing seats, blending performance and style to match the vehicle’s exterior.

About Toyo Tires^®

Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for more than 80 years. The company offers a full line of premium tires for nearly every vehicle including light trucks, SUVs, crossovers, sports cars, luxury cars, hybrids, and electric vehicles, as well as commercial trucks. Many of the tires are built in the United States at their state-of-the-art factory in Georgia. To find the right tire for your vehicle as well as an authorized dealer, visit www.toyotires.com. You can also join the Toyo Tires community on Facebook, Instagram, and YouTube.

Tagged: Lamborghini Murcielago LP 640

Toyo Tires Treadpass Returns With 28 Custom Vehicle Builds at 2025 SEMA Show