Paragon Luxury Wheels welcomes Steve Maziarz, Keith Powers, and Rich Saunders to their team.

40 year industry veteran Rich Saunders joins Paragon as a National Account Manager. Starting as a Sales Associate at Embassy Tire in 1978, Rich has served a Branch Manager for American Racing Wheels, Wheel Division Manager for ITCO, Branch Manager for Custom Wheels, Inc, and Regional Vice President for Tire Traxx. Rich will utilize his vast experience to expand business with key regional partners.

Keith Powers joins Paragon in a new role, as Vice President of Sales - concentrating on large dealer chains and distributors. Running a family-owned tire/service center prepared Keith for his dealings with independent tire dealers in his role as Branch Manager of Target Tire working for industry legend Bucky Stein. Following the ATD purchase of Target, Keith was General Manager of Jackson, MS, and then ATD’s first greenfield branch in Kansas City, MO. His next position was Market Director, overseeing all sales and operations for Canton, Cleveland, and Columbus, OH centers. His duties included assimilating a former NCT warehouse and the Hercules warehouse in Findlay, into ATD operations. His latest role was Sales Deployment Director, based out of corporate headquarters in Huntersville, NC.

Steve Maziarz has been named National Director of Credit and Financial Services. After 25 years at ITCO Tire/American Tire Distributors, PLW is pleased to have Steve in a new role. Steve served as a Credit Investigator and Assistant Credit Manager while at ITCO Tire, prior to the merger of Heafner-ITCO (ATD). At ATD Steve performed increasingly important roles such as Financial Credit Analyst, Regional Credit Manager, and Operations Credit Manager. His duties will encompass credit management, sales tax compliance, risk assessment, and financial analysis for all of Paragon’s US and International customers.

Paragon Luxury Wheels manufactures three distinct brands of custom wheels: KRONIK LifeStyle for the modern/urban customer, ROSSO Wheels for performance/luxury vehicles, and TOXIC Off-Road for truck and 4-wheel drives. US distribution is from Greensboro, NC with direct-container shipments available. Paragon also offers private label wheels, and contract manufacturing if desired.

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Paragon Wheels welcomes three new staff to its team