Solera, a global provider of vehicle lifecycle management software, data and services, will showcase its connected automotive technology at the SEMA Show 2026, November 3 to 6 at the Las Vegas Convention Center.

The company will present solutions from a portfolio of brands that includes Audatex, Identifix, ShopCentral, Hollander, AutoPoint, LoJack and Peri, aimed at multi-shop operators (MSOs), collision repair facilities, independent repair shops, technicians, automotive recyclers and other industry stakeholders.

What is new at the booth

ADAS calibration in estimating: new, comprehensive ADAS calibration information, including labor rates, hours and overlap times, within the estimating workflow in Qapter.
Technician tools: OEM service and repair manuals in Direct-Hit Mobile, plus hands-free access through the launch of NAPA XcceleratoR goggles and Direct-Hit XR. Solera says Direct-Hit is helping address the technician shortage, support training and get repairs right the first time.
Streamlined repair orders: ready-to-use shop operations and faster parts entry in ShopCentral to make everyday repair order workflows more efficient.
Recycled parts: the all-new Hollander Parts Marketplace, which brings quality recycled parts to shops through integration with Direct-Hit.

Solera says the combined portfolio is designed to break down barriers between repair information, parts availability, business operations and decision-making.

"Solera's vision for the automotive industry is to help lead its transformation," said Tim Sixta, Senior Vice President of Product Management, Global Underwriting and North America Claims Solutions at Solera. "We are pioneering technologies that connect data intelligence, people expertise and AI-powered workflows across the vehicle lifecycle. Our commitment is to equip our partners and communities with solutions that simplify complexity and build a better tomorrow."

"Repairers have an incredible opportunity to unlock more value from the data, workflows and expertise they already have," said Victoria Repice, Senior Vice President of Product Management, Vehicle Repair at Solera. "As we connect diagnostics information, technician training data and repair intelligence, we can help shops see where their operations can improve, make smarter decisions and deliver a better experience across the entire repair journey. Our focus is on building connected technology that helps repairers turn greater intelligence into faster cycle times and real business results."

Where to find Solera

Solera will be at Booth #31215 in the South Upper Hall of the Las Vegas Convention Center, November 3 to 6, 2026. Details are on the Solera SEMA 2026 page.

Solera operates in more than 120 countries and serves over 280,000 customers. Its brands also include DealerSocket, Omnitracs, Spireon, eDriving, cap hpi and Autodata.

Tagged: Hollander

Solera Brings ADAS Estimating, Direct-Hit XR and Hollander Parts Marketplace to SEMA 2026