DUNLOP recently announced that it has become the first ever presenting partner of Goodwood Revival. The historic motorsport event, which this year takes place from Friday 18 – Sunday 20 September, will be known as ‘Goodwood Revival presented by DUNLOP’ and will see the 137-year-old tyre manufacturer make a return to the legendary Goodwood Motor Circuit.

DUNLOP was one of the original sponsors of the Goodwood Motor Circuit when the present Duke’s grandfather, Freddie March, 9th Duke of Richmond, opened the track in 1948. DUNLOP remained a major sponsor of Goodwood throughout the 1950s and 1960s with a presence on grandstands and the Pit Lane buildings, and has continuously adorned the tyre sidewalls of legendary racing machinery since racing was reinstated in 1998 with Goodwood Revival.

As presenting partner, DUNLOP will establish a major on-site presence, including a VIP area adjacent to the Pit Lane for 60 guests, a 600 square metre exhibition stand to showcase its tyres and history, coupled with extensive branding across the Goodwood Motor Circuit.

DUNLOP will also present Revival’s blue-riband race: the Royal Automobile Club (RAC) TT Celebration. The most prestigious race on the Goodwood calendar, this year’s RAC TT Celebration presented by DUNLOP will see the likes of four-time Indy 500 winner Hélio Castroneves (2001, 2002, 2009 and 2021) and Formula 1 World Champions Jacques Villeneuve (1997) and Jenson Button (2009) go wheel-to-wheel. The two-driver, one-hour race for closed-cockpit GT and selected prototype cars evokes the golden age of the Goodwood Motor Circuit and is the culmination of the weekend’s racing.

The partnership is the latest step in DUNLOP’s continued expansion into the premium European tyre market since the brand’s 2025 acquisition by Sumitomo Rubber Industries (SRI), following major activations at the Australian Open and Nürburgring 24 Hours.

“Goodwood Revival is one of the world’s most distinctive celebrations of historic motor racing and provides a fitting stage for DUNLOP,” explains Dennis Wilstermann, marketing manager of Dunlop Tyre Europe GmbH. “This partnership gives us a powerful platform to showcase the brand in an environment defined by heritage, performance and shared passion for motorsport. We look forward to welcoming guests from across key markets and playing a meaningful role in the Revival experience.”

“This partnership represents a pivotal initiative at the heart of our brand strategy. Rooted in the shared heritage of DUNLOP and Goodwood, both proudly originating in the United Kingdom, it reflects a strong and authentic alignment. Together, we will collaborate closely to showcase the significance of the event and the enduring appeal of motorsport to global audiences, while driving the ongoing evolution of the brand and enhancing its value,” explains Yasuaki Kuniyasu, President and CEO of DUNLOP (Sumitomo Rubber Industries, Ltd.).

The Duke of Richmond, CBE DL, founder of Goodwood Revival, said: “As one of the founding partners of the Goodwood Motor Circuit in 1948, it is extremely fitting that we’re welcoming DUNLOP as the presenting partner of Revival. DUNLOP has been an integral part of racing here in one form or another for almost 80 years and this next chapter is a continuation of our shared motorsport tradition. We are absolutely delighted to have them on board.”

An immersive celebration of historic motor racing, Goodwood Revival is staged at the original 2.367-mile Goodwood Motor Circuit and evokes the glamour and spirit of the 1940s, 1950s and 1960s, bringing together period style and competitive racing.

Tagged: Heritage Brands

Dunlop Makes History as First Presenting Partner of Goodwood Revival