70% recycled content tires win TreadWright green award

TreadWright Tires has been named Business Intelligence Group’s 2016 Green Company of the Year for its affordable light truck and SUV tires, which are made with 70 percent recycled material. The Houston-based company, which has been in the tire manufacturing business for 40 years, received the award for innovation and sustainability and environmental responsibility.

TreadWright says it produces durable, sustainable, remanufactured tires at an affordable price, “minimizing the environmental impact of the millions of tires and tire compounds thrown out each year in the United States.”

TreadWright tires are 100 percent manufactured in the U.S., with 70 percent recycled content, including premium brand tire casings. Employing a European manufacturing process called remolding, TreadWright uses the same mold cure process as traditional manufacturers of OEM tires.

Better for the environment, better for the consumer

With the same quality and durability and better mileage than similar tires in its class, TreadWright says its tires are better for consumers’ cars and better for the environment. Each TreadWright tire uses approximately six gallons of oil compared to 18 gallons for a new tire — 65 percent less oil than standard tires — as well as less energy used in the overall manufacturing process. Using recycled tire content also helps ensure that old tires are not taking up space in landfills or polluting the nation’s lakes and rivers.

Using recycled materials allows TreadWright to invest more in its rubber compounds and engineering process to create improved wear characteristics in its tires without sacrificing value. It says its tires perform better than similarly priced imported tires and offer the same mileage as new tires in its class.

“Sustainability has always been a key element to TreadWright’s business strategy,” said TreadWright CEO Anthony Showen. “Our customers range from hardworking farmers and ranchers to outdoor and adventure enthusiasts – and the one thing we all share is an appreciation for the beautiful land this country has to offer. TreadWright is playing our part to help preserve our environment, and we are honored to receive this award from Business Intelligence Group.”

Business Intelligence Group managing director Russ Fordyce said: “Differentiation is a common theme among many of our winners, and we hope that trend continues. Modern companies are now relying on their customers for inspiration and direction to improve and launch new products. We are so proud of all of the winners this year. It is truly a select group.”

Tagged: Green

70% recycled content tires wins TreadWright green award