Attendees at the 2026 SEMA Show, held Nov. 3-6 in Las Vegas, can develop new skills, connect with industry leaders, and gain practical insights to help grow their businesses through this year’s SEMA Education Program. More than 90 sessions will take place Tuesday, Nov. 3, through Thursday, Nov. 5, covering key topics and trends impacting professionals across the automotive and powersports industries.

Sessions will cover business, technical, and industry-specific subjects, including leadership, emerging technologies, off-road, powersports, and career development. The Off-Road Business Association (ORBA) will present Driving Change: Women Shaping the Future of Off-Road, bringing together female leaders to discuss leadership, innovation, mentorship, and opportunities ahead. In the Emerging and Executive Leadership track, Dale Carnegie sessions will cover practical listening and leadership skills, along with how leaders can use AI while maintaining trust and engagement.

“Time away from your business must deliver real value. The SEMA Show Education Program gives attendees practical insights and strategies they can apply immediately to make smarter decisions about where to invest and how to grow,” said SEMA Vice President of Events Tom Gattuso. “SEMA Education, combined with the opportunity to discover products and connect with suppliers, makes the Show an essential business-planning tool.”

As part of the broader SEMA Education offering, marquee partners will offer targeted education for a variety of aftermarket communities. For the first time, the Auto Film Mastery Conference will take place at the Show. Designed for window tinters, paint protection film installers, automotive detailers, and other restyling professionals, the one-day conference will be held Monday, Nov. 2, in the North Hall of the Las Vegas Convention Center, one day before the Show opens.

Other partner-led programs from the Inter-Industry Conference on Auto Collision Repair (I-CAR), Tire Industry Association (TIA), and Society of Collision Repair Specialists (SCRS) will provide specialized training for collision repair and installation professionals. The Collision Repair Stage (booth No. 32145) in South Hall Upper, along with learning centers such as the FutureTech Studio (Central Hall No. 24401), and ADAS Showcase (South Hall Upper No. 31200), will highlight the latest in repair, ADAS, alternative propulsion, and mobility.

“SEMA Show Education reflects the breadth of the automotive aftermarket and the wide range of professional fields that make up this industry,” said SEMA Trade Show Director Andy Tompkins. “Whether attendees are looking for business strategies, technical information, leadership development, or insights into the future of the industry, our education program gives them another way to make the most of their time at the Show.”

Most sessions are first come, first served and free of charge. Attendees can build a customized schedule and register for paid sessions through the Show Planner tool. Explore the full 2026 SEMA Show Education Program at www.semashow.com/education.

For more information about the 2026 SEMA Show or to register, visit www.semashow.com. The 2026 SEMA Show floorplan is available at www.semashow.com/floorplan.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars, trucks, side-by-sides, and two-wheel vehicles. Additional details are available at www.semashow.com or www.sema.org.

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2026 SEMA Show Education Program to Deliver Expert Insights and Practical Learning Opportunities