RealTruck has partnered with Team Rubicon, a veteran-led humanitarian organization, on a custom utilitarian 2022 Jeep Wrangler that debuted Nov. 4 at the 2026 SEMA Show in Las Vegas. The vehicle will go on a roadshow for the rest of 2026 and early 2027, then be auctioned at Mecum Auctions in Arizona in March 2027 as part of a fundraising initiative supporting Team Rubicon's disaster response efforts.

The Wrangler is on display at SEMA throughout the week, where RealTruck is using it to highlight the heritage and inspiration behind the design and to raise awareness of Team Rubicon's work in disaster response and crisis relief. RealTruck had flagged a new collaboration with a humanitarian organization in its SEMA 2026 show plans, alongside the MasterCraft truck and boat build headed to Barrett-Jackson.

The build

The custom wrapped Wrangler takes its inspiration from World War II medical vehicles and is outfitted with RealTruck aftermarket products. RealTruck describes it as a modern reinterpretation that blends history and function, honoring Team Rubicon's veteran-led roots.

It carries the Rugged Ridge Voyager Fastback Tan Soft Top, a premium replacement top made from durable 30-ounce tan twill fabric. The fastback top has sealed seams, removable and stowable tinted windows, and a fold-back section over the front seat for open-air driving.

Up front is the Halo Front Bumper, which uses a reinforced, high-clearance design built for rocks, ledges and rugged terrain.

What the partners said

“We are thrilled to announce our collaboration with Team Rubicon which represents more than just a custom vehicle," said RealTruck Vice President of Marketing Lee Riser. "Our partnership is a powerful fusion of automotive passion and community support, truly embodying our commitment to service and adventure.”

“Get ready to see this incredible vehicle in action,” said Team Rubicon Strategic Partnerships Officer Justin Van Saghi. “This ‘Built to Serve’ Jeep Wrangler is a symbol of resilience and readiness, and we’re excited to be working with RealTruck to show it off in support of the organization.”

“Mecum is honored to partner with RealTruck and Team Rubicon to bring this purpose-built rig to our Arizona auction next year,” said Breeann Poland, Director of Marketing and Communications at Mecum Auctions. “The collector car market has always rallied around purpose and impact, and having this one-of-a-kind utilitarian build cross the block in support of Team Rubicon’s disaster relief efforts is sure to resonate with the audience in Glendale.”

About Team Rubicon

Team Rubicon was founded following the 2010 Haiti earthquake. It has grown to more than 200,000 volunteers across the United States and has launched over 1,200 operations domestically and internationally. Its work covers disaster response, workforce development and long-term recovery, and medical services. The organization is featured in the Roku original series Team Rubicon.

RealTruck is headquartered in Ann Arbor, Michigan, with more than 6,000 associates across more than 80 facilities on four continents and a network of more than 13,000 dealers. Its brands include Husky Liners and LEER.

Tagged: Disaster Response

RealTruck and Team Rubicon Unveil Built to Serve Jeep Wrangler at SEMA 2026