The Wheel Group (TWG) has named Nick Garza territory sales manager, based at the company's Columbus, Ohio, branch.

In a Nov. 10, 2026, announcement, the Ontario, California, company said Garza joined TWG with 18 years of automotive industry experience and a background in leadership, customer service and business development. He spent those 18 years at Discount Tire, where he moved through leadership roles and most recently served as an operations manager. TWG said that work gave him experience in retail operations, customer service, team development and business performance.

In the new role, Garza will work with dealers and customers in his territory to strengthen relationships, develop new business and connect them with TWG's lineup of aftermarket wheels, tires, accessories and off-road products, the company said.

"We're excited to welcome Nick to TWG," said Chance Martin, director of sales, Northeast. "He brings a tremendous amount of experience, and he understands the business from the ground up. His background in operations, customer service and developing people will be a real asset as we continue building our team and growing our business across the Northeast."

"After 18 years in the industry, I'm excited to take on a new challenge and bring my experience to The Wheel Group," Garza said. "I have always believed that success comes down to taking care of customers, developing strong teams, and building relationships that last. TWG has an impressive portfolio of brands and lots of room to grow, and I am looking forward to working with our dealers, learning their businesses, and helping them take advantage of the opportunities ahead."

Founded in 1997 and headquartered in Ontario, California, The Wheel Group designs, develops and owns aftermarket wheel, tire, accessory and off-road brands, including Amp Tires, Mayhem Off Road Wheels, Cali Off Road, Ridler, ION, Dirty Life Race Wheels, Touren, Kraze, Body Armor 4x4, Tuff Stuff Overland, RHI Lugnuts, Max Sensor and TWG Accessories.

Tagged: Columbus

The Wheel Group Welcomes Nick Garza as Territory Sales Manager