Giti Tire launches a new marketing campaign that will focus on tire education, integrating fun and interaction for employees, distribution partners, retailers, and end users. The 'More sMiles with Giti' campaign will include an emphasis on product and knowledge, motorsports, sharing of best practices, as well as new promotional items and campaigns.

“As we continue to expand Giti as our premium tire offering to the global market, a solid and consistent branding system is very important for developing recognition and assist our supporting distributors and retailers with profitable business growth”, explained Chris Bloor, Executive Director of International Sales and Marketing. Further developments and activities relating to the new campaign will be announced in the coming weeks and months, adding continued excitement during the campaign period.

Giti Tire's products are known for durability and mileage. Longer tire life and potential savings will be highlighted in the company's campaign. In addition, it ties in happy “smiling” imagery into the campaign, in an effort to bring fun to a product type that is usually not thought of in an exciting way. Postings on social media and digital activities, and more, and outlets will continue to be expanded throughout the campaign period. October – Giti’s Birthday Month – will be the culmination of the activities, with celebrations in Giti offices as well as for partners and key Giti store locations.

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Giti Tire launches new tire education and marketing campaign