The Specialty Equipment Market Association (SEMA) has announced the winners of its 2026 SEMA Show New Product Awards, with Bartec TPMS taking the Tire & Related category and CTA Tools winning Wheel & Related. The awards recognize new aftermarket products featured in the New Products Showcase in Lower South Hall, Booth #41271, at the SEMA Show in Las Vegas.

More than 1,300 products competed across 15 New Products Showcase categories. Judges selected one winner and two runners-up in each category, evaluating entries on innovation, manufacturing quality, consumer appeal, marketability and technical achievement.

"The SEMA Show New Product Awards celebrate the ingenuity driving the automotive aftermarket forward," said SEMA CEO Mike Spagnola. "This year's honorees demonstrate how our industry continues to anticipate customer needs and turn bold ideas into market-ready products."

Tire & Related

Winner: Sens-Rite (Bartec TPMS)
Runner-up: MIGHTY MINI by RIMiQ Small Tires Pump for dirt bikes, bicycles, camping and more (All-Fit Automotive/RIMiQ)
Runner-up: Hoosier TrackAttack Pro ECE R117 (Hoosier Racing Tire)

Wheel & Related

Winner: 4 Pc. Carbon Fiber Sleeve Metric Lug Socket Set (CTA Tools)
Runner-up: Vintage Muscle 18x8 (KG1 Forged)
Runner-up: Forged Life FL04 Kingpin (Vision Wheel)

Tools & Equipment and Emerging Technology

ADAS Depot won Tools & Equipment with its CarCal QuickCal 5.0 Full System and Targets. The runners-up were the HAZLOK Magnetic Safety Barrier System (30 ft. Length, Yellow/Black) from ESCO and the KNECT Ratcheting 17-in-1 Interchangeable Low-Profile Socket Wrench Set from Klein Tools.

In Emerging Technology, the NAPA XcceleratoR XR Training Goggles from NAPA took the top honor. The AF300-TKX Manual Drive Unit (Formosa EV) and EstimateIQ + BOT (OEC) were named runners-up.

Other shop and tire-related honorees

Collision Repair & Refinish winner: WebTools (Celette). Runners-up: Ionizer Pro (Bossauto Innova) and Innovative Truck Cab Protectors (Innovative Tools & Technologies).
Powersports, SxS and Lifestyle winner: BLUE INFLATiQ by RIMiQ All-In-One Portable Tire Inflator with QwikFlow Technology (All-Fit Automotive/RIMiQ).
Package Design & Display runners-up: 5" Handheld Bidirectional Diagnostic Tool (GEARWRENCH) and The Vault: Launch Kit (Max Sensor). The winner was the Mini Mid-Rise Air-Topper Display (FLATED LLC).

Remaining category winners

Car Care & Protection: Barrel FX (Barrel FX)
Engineered New Product: Black Widow (Hard-n-Fast Racing Products Inc.)
Exterior Accessory: RIV MR52 AirTopper (FLATED LLC)
Interior Accessory: 5-1/2" 1966-77 Ford Bronco / 1961-67 F-100 Gauge Cluster GPS Speedometer + Tach (SPEEDHUT)
Performance, Racing: FAST LS XCR LS3 Intake Manifold 112 MM (Edelbrock, COMP Cams, TCI, FAST, Russell, Lunati)
Performance, Street: Differential Brace System for 2015-2027 Mustang with Differential Cooler Option (Livernois Motorsports & Engineering)
Street Rod & Custom Car: Chevrolet LS3 Downdraft Short, SDS52 ETA4 Kit (Jenvey Dynamics Ltd)
Truck & Off-Road: Roof Top Tent Leveling Mounts V1.5 (Flat Peak)

SEMA says the honorees offer insight into the emerging technologies, consumer demands and trends expected to influence vehicle customization, performance and personalization in 2027. SEMA Show attendees can see all of the winners, along with thousands of other new products, in the New Products Showcase in Lower South Hall throughout the week.

Tagged: CarCal QuickCal 5.0

Bartec TPMS, CTA Tools and ADAS Depot Among SEMA 2026 New Product Award Winners