American Tire Distributors (ATD), and its Canadian subsidiary, National Tire Distributors, announced the next phase of a strategic transformation designed to drive success for more than 80,000 customers and manufacturer partners. The strategy was unveiled to the Company's management team at the 2018 North American Innovation Summit held in Dallas, June 22 – June 24.

As the replacement tire industry evolves at an unprecedented rate, ATD has launched a game-changing digital ecosystem that embraces technology and advanced analytics to create long-term competitive advantages for its customers and manufacturer partners.

"ATD is—and will continue to be—the North American leader in the replacement tire industry through ground-breaking innovation," said Stuart Schuette, president and chief executive officer at ATD. "Nearly two years ago we began a journey of transformation to become the most connected and insightful automotive solutions provider in the industry."

Stuart Schuette (PRNewsfoto/American Tire Distributors) — Stuart Schuette © American Tire Distributors

The digital business model launched at the 2018 North American Innovation Summit will be fully integrated into ATD's business by 2020. Tools and initiatives launching in the coming months include:

radius, a world-class value-added services platform designed to drive traffic, enhance operations and maximize profitability for our customers;
traction, a cutting-edge platform that sets a new standard for delivery tracking and notifications, easy and secure payment options, invoices that reflect real-time order changes and inventory control; and

a new ATD website and NTD website that aligns with innovation goals and programs.

ATD Mobile Navigation (PRNewsfoto/American Tire Distributors) — ATD Mobile Navigation © ATD

"Our team has decades of experience in this industry, but we still have the spirit of a start-up as we inspire our industry and guide our customers and partners through this time of extraordinary opportunity," Schuette said. "We have an unrelenting commitment to our customers and partners to provide the technology and insights they need to drive and thrive into the future."

"No one in the industry can offer the capabilities and services that ATD has and will continue to provide our customers and manufacturer partners," Schuette said. "We have unparalleled experience and, more importantly, the commitment, power and enthusiasm of more than 5,000 associates to develop the tools that will lead the industry. Passion for leading industry change and delivering an exceptional customer experience are a part of our DNA. The industry should expect no less from us. We can't wait for tomorrow."

Tagged: business strategy

American Tire Distributors announces new business strategy