Bridgestone will be back for IAA Cars 2017 in Frankfurt, Germany, 12th to 24th September to showcase their latest innovations.

The company said it will unveil it's brand-new, designed, produced in Europe: The Bridgestone Turanza T005 in this years IAA Cars event. Bridgestone Turanza T005 has been designed to meet European drivers’ need to feel in full control in challenging, daily driving situations, particularly rainy days.

A press conference will be held on September 12th with Paolo Ferrari, CEO and President of Bridgestone EMEA to explain the new Turanza T005 Touring Tire. The company will also unveil the Bridgestone World Solar Challenge featuring Ecopia tires with ologic technology. Bridgestone’s revolutionary ologic technology delivers outstanding fuel efficiency without compromising grip safety. The larger diameter of the tire reduces rolling resistance while the narrower tread width cuts down air resistance, resulting in lower fuel consumption and associated carbon emissions.

Latest Bridgestone tires and technologies

Bridgestone will showcase its recent innovations, including the latest “Air Free Concept” non-pneumatic tires for bicycles and cars, and selected products from the current European line-up of premium Bridgestone tires: DriveGuard and DriveGuard Winter touring tires, Dueler A/T 001 for 4x4, UHP Potenza S007 and Potenza S001 RFT tires, and Blizzak LM001 EVO winter tire.

Revitalised Firestone brands

Bridgestone shares its stand with the iconic Firestone brand, revitalised and strengthened in Europe with a modern, competitive line-up in the mid-priced tire segment aimed at young-at-heart drivers who are looking for the smart choice while buying tires. On display at IAA Cars 2017 are Firestone Destination H/P, Firestone Multiseason and Firestone Roadhawk tires.

Tagged: Bridgestone World Solar Challenge

Bridgestone to unveil Turanza T005 at IAA 2017 in Frankfurt