Bridgestone is launching Enliten, a new innovative lightweight tire technology that represents an unmatchable reduction in material and rolling resistance performance to contribute to the reduction of a vehicle’s CO2 emissions, while providing the same wear life as a standard original equipment tire.

Benefitting car manufacturers, drivers and the environment, tires with embedded Enliten technology also improve the vehicle’s handling and stability to increase driving pleasure.

More sustainable, more efficient

Enliten is Bridgestone’s latest breakthrough solution to achieve those goals through original equipment tires. The technology reduces the rolling resistance of a passenger tire by, on average, 20 percent from a standard premium summer touring tire. This enables tires with embedded Enliten technology to help reduce fuel consumption and CO2 emissions in combustion vehicles, while also extending battery life and vehicle range in electric vehicles.

Enliten enables passenger tires to be reduced in weight by, on average, 10 percent from a standard premium summer touring tire. This not only ensures that less raw materials are used to manufacture the tires, but also contributes to the reduced rolling resistance. Enliten is able to achieve all that without any trade-off on tire wear or safety. The technology even improves the vehicle’s handling and stability to increase driving pleasure.

A new approach to tire design and production

Enliten has achieved these capabilities through an innovative approach to tire design and production. The technology combines a proprietary compound mix that enables improved wear performance and a decreased tread depth, a reduced and reinforced inner liner thickness, and a new dedicated mould design concept.

Paolo Ferrari, CEO and President Bridgestone EMEA, commented: “Becoming more sustainable is the responsibility of every person and business on this planet. For example, at Bridgestone, everything we do must contribute to our sustainability strategy, ‘Our Way to Serve’. Of course, our customers have their own initiatives, and as their partner, we are responsible for helping them achieve their goals as best we can. As we are working towards our long-term environmental vision to manufacture products from raw materials that are fully renewable and sustainable by 2050 and beyond, Enliten is a great step forward.”

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Bridgestone's new lightweight tire technology: the Enliten