Companies must submit by May 15 to be included in the booth selection process

Performance Racing Industry (PRI) is reminding companies planning to exhibit at the 2026 PRI Show, taking place Dec. 10-12, 2026, in Indianapolis, to submit their Exhibit Space Rental Applications (ESRAs) by Friday, May 15, to be included in the booth selection process.

Submitting an ESRA by May 15 ensures companies will be part of the booth selection process, giving exhibitors the opportunity to secure exhibit space among the businesses and brands that drive innovation, technology, and commerce throughout the global racing industry.

The PRI Show is the racing industry’s premier business event and a global gathering point for the motorsports community. Each year, the Show brings together manufacturers, suppliers, buyers, race teams, engine builders, fabricators, retailers, distributors, track operators, sanctioning bodies, media, and industry leaders from across every segment of motorsports. For exhibitors, the event provides a powerful platform to conduct face-to-face business ahead of the racing season.

“The PRI Show is the global marketplace for motorsports, bringing together the people, products, and businesses that shape the future of racing,” said PRI Managing Director Doug Bresnahan. “For exhibitors, it is a strategic opportunity to launch products, build relationships, strengthen distribution, and engage directly with qualified buyers. Submitting an ESRA by May 15 ensures companies are included in the booth selection process and positioned to plan a successful Show.”

Exhibit Space Rental Applications will continue to be accepted after May 15; however, companies that apply by the deadline will be included in the booth selection process. Businesses interested in exhibiting are encouraged to submit their applications as soon as possible.

For more information or to submit an ESRA, visit PRI2026.com/Attend.

ABOUT PERFORMANCE RACING INDUSTRY

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. According to the PRI Economic Impact Study, motorsports generates $69.2 billion in U.S. economic activity and supports more than 318,000 jobs nationwide. For more information, visit PerformanceRacing.com.

Tagged: Booth Selection

PRI Show Exhibit Space Rental Application Deadline Approaching