AutoVitals, a provider of SaaS solutions to automotive repair and maintenance shops, announced its acquisition of BayIQ, a provider of automated marketing software to the independent tire and automotive repair industry.

BayIQ’s software solutions help shops build customer loyalty, increase car counts, and increase average repair order by combining their robust customer engagement platform with key features like comprehensive loyalty program management and automated service reminders.

Made for and by auto and tire professionals, BayIQ’s products allow shops to handle all their marketing needs in one place, providing clients with customized outreach and incentives.

“I am very proud of the value we have provided to our customers so far but know BayIQ can do so much more,” said Jennifer Thronson, CEO. “We wanted to align with an organization both committed to and capable of furthering our mission to make tire and auto shops more successful. AutoVitals’ deep understanding of shop operations and demonstrated success in building mission critical software proves that they are the right partner at the right time.”

AutoVitals’ acquisition of BayIQ will add to the Company’s already comprehensive suite of products aimed at optimizing a shop’s performance, including workflow management, digital vehicle inspection, motorist engagement, POS integration, CRM, retention, and websites.

“We are excited to add BayIQ to the AutoVitals family,” said Jon Belmonte, CEO of AutoVitals. “AutoVitals is the automotive aftermarket’s Shop Success Solution, dramatically increasing client average repair order, car count and shop profitability through its technology platform and best practices. BayIQ’s motorist engagement offering is having a material impact on customer retention and upselling rates for tire and automotive shops. The addition of a best-in-class customer loyalty platform to our Shop Success Solution will produce even better financial results for our respective clients and for the industry.”

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AutoVitals Acquires Loyalty Marketing Software Provider BayIQ