SEMA’s Tire Expo might be short on exhibitors and new products this year but the tire industry’s undisputed crowd pleaser, Mickey Thompson, has still managed to impress.

The company took top honors in the tire section of SEMA’s best new product award for its new hybrid all-terrain tire, the Baja Boss A/T.

The tire comes in a variety of sizes to fit 16-, 17-, 18-, 20-, 22- and 24-inch wheels. It’s a great-looking tire with an aggressive appearance that the company says belies its smooth performance.

“The unique, asymmetric tread design is optimized for reduced noise, excellent wet and snow performance with superior on-road handling and off-road traction,” the company said in announcing the tire.

Mickey Thompson vice president of marketing Ken Warner said the tire features PowerPly XD construction (with 50 percent heavier denier cord on the biased-angle) and was a great addition to the company’s hybrid tire range.

“We’ve combined the best features of our popular Baja ATZp3 with new, innovative technology,” he said. “It’s a true all-weather tire, ready for anything.”

The Baja Boss A/T features Extreme Sidebiters “for a bold look and serious grip” with an all-new silica-reinforced compound providing long-wear, all-weather performance and cut/chip resistance.

It carries the 3 Peak Mountain Snowflake (3PMS) symbol — and all sizes 12.50 (315) and narrower are Severe Snow Service rated.

With a 50,000-mile treadwear warranty, the Baja Boss A/T also has:

Increased-load LT-Metric sizing for heavy duty applications
Lower-load floatation sizing for half-ton, lighter trucks and SUVs
Several sizes approved for 12-inch and 14-inch wide wheels, including three 35X15.50 sizes
A 35-inch tire approved for 17x6.5 “dually” wheels.

The tire is due for release in early 2021.

Tagged: Baja Boss A/T

Mickey Thompson wins at SEMA with new hybrid all-terrain