Visit booths #36017 and #81296 to see how Rotary is Serving the Shop^® Nov. 5-8

Rotary^®, part of Vehicle Service Group^® (VSG), a Dover company, is gearing up to take the company’s legacy of innovation and passion for Serving the Shop^® on the road, exhibiting at the 2024 SEMA Show in Las Vegas, Nevada, from November 5-8. With two booths packed with cutting-edge equipment – #36017 (indoor: Upper South Hall) and #81296 (outdoor: Silver Lot) – Rotary is positioned to help industry professionals and automotive enthusiasts win big at this year’s show by unveiling innovations in vehicle service and repair equipment. As a kick-off to the company’s 100^th-anniversary celebration, SEMA will also mark the launch of Rotary’s new brand, Rotary Solutions™.

With modern auto shops and dealerships facing significant challenges, Rotary is committed to offering advanced tools and equipment that enhance the efficiency and accuracy to service more vehicles. The new Rotary Solutions brand will serve as a single-source solution for premium shop equipment, reliable resources and world-class training. The new brand comprises several iconic names in vehicle repair and diagnostic service, including Rotary^® by Rotary Solutions, Forward Lift^® by Rotary Solutions, Direct Lift^® by Rotary Solutions and Chief^® Collision Technology.

“Launching Rotary Solutions at SEMA is the perfect way to showcase our 100-year legacy of pushing the limits on what’s possible in vehicle service,” said Sunny Sanyal, Vice President of Marketing and Customer Experience for VSG Americas. “With the combined expertise of our new Rotary Solutions brand, we’re going beyond vehicle lifts and providing expertise and support in new ways to help shops increase revenue and productivity. As we celebrate our 100^th anniversary, we’re excited to honor our history while leading the industry into the next century with top-tier shop equipment, unmatched expertise, and a deep commitment to Serving the Shop.”

In addition to showcasing a variety of vehicle lifts, A/C machines, wheel service equipment and collision diagnostic and repair tools, Rotary Solutions will unveil several new solutions at SEMA, including:

Rotary^® R1250 – Automatic Leverless Pro Tire Changer
Rotary^® ARO16 Four-Post Lift – 16,000 lb. capacity four-post alignment rack
Rotary^® SLW210-AV WIDE SMARTLIFT^®Inground Lift – Wide, inground lift with all-vehicle (AV) lift arms
Chief^®Phoenix Pulling Rack with Rolling Jacks – Premium frame rack with innovative lifting system

Additionally, product and industry experts will be on hand to answer questions about Rotary Solutions products and provide insights into the company’s special financing, rebate offers and 10-day QuickShip Guarantee Program.

For more information and to preview Rotary’s lineup at SEMA, visit rotarylift.com/sema-2024/.

Visit booths #36017 and #81296 to see how Rotary is Serving the Shop® Nov. 5-8

Visit booths #36017 and #81296 to see how Rotary is Serving the Shop^® Nov. 5-8

Tagged: automotive servicing

Rotary is Going “All-In” at the 2024 SEMA Show