Restyling shop's Ford F-150 build earns top honors for craftsmanship and commercial appeal

Automotive Concepts from Minneapolis, Minn., won the 2025 SEMA PRO (Professional Restylers Organization) Cup Challenge for its accessorized 2025 Ford F-150 SuperCrew that demonstrates the value and artistry of the automotive restyling industry.

Held at the 2025 SEMA Show, the PRO Cup Challenge invites automotive restylers to design an accessory package for a new-model vehicle that appeals to a broad audience. The restyling shop's Ford F-150 SuperCrew was selected for its marketability, creativity, ease of replication, and profitability by a panel of judges.

The Ford F-150 SuperCrew showcases golden anniversary graphics celebrating 50 years of the iconic model. Built around the theme “Black Label,” a term typically reserved for the pinnacle of its kind, the truck offers a fresh take on a concept never explored in the restyling space. The “5.0” badging pays homage to the powerful 5.0 Coyote engine under the hood, further emphasizing the vehicle’s performance pedigree.

2025 SEMA PRO Cup Challenge winner: 2025 Ford F-150 SuperCrew

“Automotive Concepts’ build showcases exactly what the PRO Cup Challenge is about: turning creativity into real business opportunity,” said Kevin Gillis, PRO Chair. “They’ve created a one-of-a-kind vehicle that dealerships can sell, customers will love, and the aftermarket can capitalize on. It’s exciting, it’s attainable, and we’re proud to honor them for this achievement.”

The Ford F-150 accessory package includes:

Suspension Lowering Kit (UMI Performance)
22" Wheels / 22X10 - 18 Battle (Arena Wheel Co.)
22" Tires Proxes STIII 305/40-22 (Toyo Tire Co.)
Fender Flares / Extenda Fender (Bushwacker)
Hood Scoop (Air Design)
Power Sunroof / 700 Series (Champion Automotive)
Window Tint / 50% CTX (Llumar)
Front Lip Spoiler (Air Design)
Tailgate Spoiler (Air Design)
Cab Spoiler (Air Design)
Brake Caliper Covers (Rough Country)
Custom Graphics / Badging (AC / Luxwood)
Katzkin Leather Interior (Katzkin)
Side Mirror Covers / Gloss Black (Trim Illusion)
Tonneau Cover / Soft Roll-Up (Real Truck)

Auto Additions from Westerville, Ohio, earned the PRO Cup Challenge People’s Choice Award for its customized 2025 Lexus GX 550, as voted on by SEMA Show attendees. Themed the “Takumi Edition,” the build features premium accessories from Eastman/Llumar, XPEL, TRI State, Oracle Lighting, Tentative Rago Fab, Avery, Voxx, Luxwood, and Katzkin. Inspired by the Japanese concept of Takumi, meaning “artisan,” the theme pays tribute to master craftsmanship, a distinction achieved only after more than 60,000 hours of honing one’s skills.

The PRO Cup Challenge People’s Choice Award winner: 2025 Lexus GX 550 by Auto Additions

Additional companies that competed in the PRO Cup Challenge were Sun Line Sunroofs (2026 Chevrolet Silverado 1500), Mars of Billings (2026 Kia Sportage), Auto Trim Restyling (2025 Toyota 4Runner), and DV8 Customs (2025 Ford Bronco).

For information on the SEMA PRO Cup Challenge, visit www.semapcc.com.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org.

Featured Image: SEMA President and CEO Mike Spagnola, center, with members of Automotive Concepts.

Tagged: automotive restyling industry

Automotive Concepts Wins Pro Cup Challenge at 2025 SEMA Show