Expanding reach to readers anywhere, anytime, on any device.

The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) are proud to announce that their magazines are now available in a fully digital format, making industry-leading content more accessible than ever. The first digital issues of both SEMA Magazine and PRI Magazine debuted last month. Importantly, print editions of both magazines will continue to be offered, ensuring readers can enjoy their preferred format.

This transition allows the magazines to significantly expand their coverage and share information to more industry professionals across the country and around the world. Readers can enjoy the same high-quality content from anywhere, on any device, providing greater flexibility and convenience. By offering a digital option, both organizations are ensuring that their valuable insights, updates, and industry perspectives are available to members and professionals around the world.

The new digital platform, powered by Zinio, provides readers with an exceptional experience, combining user-friendly navigation with advanced tools. Key features include cross-platform Single-Sign-On (SSO) for seamless access, text-to-speech functionality for on-the-go accessibility, and an intuitive article search service powered by IBM Watson’s Natural Language Understanding (NLU) technology.

“We’re excited to make SEMA Magazine available in digital format, giving our readers more ways to access the content they trust,” said SEMA President and CEO Mike Spagnola. “This expansion ensures that we can connect with even more professionals across the industry no matter where they are—whether they’re at their desks, traveling, or anywhere in between.”

PRI President Michael Good shared similar enthusiasm, stating, “The digital format of PRI Magazine allows us to broaden our reach and connect with a wider audience, while maintaining the high-quality content our readers have come to expect. At the same time, we remain committed to continuing the print edition for those who prefer it.”

To subscribe to the digital version of SEMA Magazine, click here; to subscribe to the digital version of PRI Magazine, click here.

Tagged: Automotive digital platform

SEMA and PRI Announce Magazines Now Available in Digital Format