Pirelli has launched its latest P Zero World store just a few meters from the Portier corner on the Monaco Grand Prix circuit. This is the flagship boutique that takes its name from Pirelli’s signature range of ultra-high performance tires.

The new Monte Carlo store is the third P Zero World store to be opened in total and the second in Europe, following on from those in Los Angeles and Munich.

P Zero World Monte Carlo_9.24_3 — © Pirelli

Matthieu Brinon, CEO of Pirelli France, added: “Pirelli’s decision to open the third P Zero World in Monaco integrates perfectly with Pirelli’s retail development strategy in the French market. This is a market that is growing significantly in the high value sector: 18 inches and higher, which has more than doubled in the last four years. Seen in this context, P Zero World is a perfect way for Pirelli to unite end-users in spaces dedicated to high value and bespoke services, where Monte Carlo and the Cote d’Azur is a natural fit”.

Gaetano Trezza, Pirelli’s Head of Trade and Operative Marketing, said: “The P Zero World concept is based on four principal elements: product, service, technology, and brand: thanks to which Pirelli has been able to claim leadership in the high value sector and consolidate relationships with the principal car manufacturers of the world. P Zero World represents the DNA of our company to the maximum effect, offering a unique customer experience thanks also to cutting-edge digital technology. Now our positioning in the market is underlined by another new flagship store in Monaco. After Los Angeles, Munich and Monte Carlo, the Emirates is our following destination, with the opening of our next P Zero World in Dubai”.

For Pirelli, P Zero World represents a space that is particularly dedicated to Prestige clients: owners of sports cars or luxury cars, seeking products that are specifically designed for their cars but also service that is at a similar level to the cars themselves, in a welcoming and stylish environment.

Monte Carlo’s new P Zero World occupies a space of 900 metres square, where as well as tire changes, car valets and car Waxguard treatment takes place: made-to-measure services for Pirelli’s prestige clients. It’s only in P Zero World stores that the entire range of Pirelli tires can be seen in one place, from motorsport products such as the P Zero Trofeo R, to tires for motorbikes, bicycles, and Pirelli Collezione tires for classic cars.

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Pirelli opens third P Zero World flagship store in Monte Carlo